The effort required by shoppers to locate and purchase goods on an ecommerce site directly affects conversions. The longer it takes to find and evaluate products, the lower the chance of closing sales.
Knowing shoppers’ needs is essential. Meeting those needs requires the collaboration of designers, developers, and content creators.
I’ve consulted over the years on dozens, perhaps hundreds, of ecommerce launches. Here are three frequent mistakes in the building of online stores.
Is your B2B ecommerce site missing out on business?
A recent Digital Commerce 360 research report stated that retail ecommerce sales were up 39% during the first quarter of 2021 vs Q1 of 2020, an interesting statistic that is not as surprising as you may think. There's no question that during the start of the COVID-19 pandemic consumers looked to digital channels to purchase. However, the pandemic really did not hit hard in Q1. It was during Q2 and Q3 when stores really shut down and consumers had to change their ordering behaviors and
Retail eCommerce news from week beginning 31 May 2021 -
VTEX is a commerce platform with native marketplace and order management capabilities. It has announced that, together with Pivotree a provider in frictionless commerce solutions , it has been chosen by CAE, a global high-technology leader in training and operational support, to support new B2B marketplaces.
Pivotree brings over two decades of experience as a leading services provider for enterprise eCommerce platforms, including a large portfolio of successful platform implementation and digital transformation projects. Its focus on delivering frictionless commerce experiences has guided Pivotree's prioritization of implementing modern omnichannel solutions like that of VTEX.
Registration is officially open for Materializing Your Ecommerce Vision
Jam-packed with tactics from some of Digital Commerce 360's most sought-after and robust research reports, you'll hear directly from the authors of the not-yet-released 2021 Next 1000 and Online Marketplaces Reports. Additionally, retailers will share how they are pivoting to maintain momentum amid all of the recent changes in online retail and give attendees a better understanding of the current ecommerce landscape and how to compete—and succeed—within it.
SK Telecom denies the report of selling a stake in eCommerce unit to Amazon
SK Telecom, a major mobile carrier, denied a news report on Monday that it is planning to sell a stake in its eCommerce unit 11Street to eCommerce giant Amazon in a bid to bolster its online retail business .
Local media had earlier reported that Amazon will exercise its right to acquire a 30 percent stake in 11Street and that the US retailer could acquire up to a 50 percent stake in the South Korean eCommerce company.
Oakley Capital invests in Afterbuy and DreamRobot to create ECOMMERCE ONE
Oakley Capital' sOakley Capital Origin Fund (Origin Fund) has acquired controlling stakes in Afterbuy and DreamRobot, two providers of e-commerce software in the German-speaking region, which will be combined to become the newly formed ECOMMERCE ONE Group.
The two companies provide a comprehensive suite of Software as a Service (SaaS) solutions for small to mid-sized online merchants selling their products through web shops and online marketplaces, such as Amazon or eBay. The platform enables its users to manage and automate difficult, manual and time-critical processes, such as multi-channel product listing, data collection and stock management.
Marcus Pereira becomes one of the youngest entrepreneurs in the eCommerce industry
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Starting your eCommerce business: What are your payment options?
Over the last year, eCommerce sales have grown substantially, mainly boosted by the global pandemic. In Malta, half of the population now buys online and as much as one third do so for their daily needs.
With this increase in online transactions, businesses have learned that customers require more flexibility in terms of how they pay online.
While many technical aspects of setting up and running an e-Commerce website are relatively straightforward, finding the right payment solution can often be daunting for a business that’s just starting out.
Pinterest expands ecommerce tools to Australia - AdNews
Pinterest is expanding its shopping features to a number of markets including Australia, giving more users the ability to shop within the app.
As part of the roll out, which also covers Canada, France, and Germany, users will be able to shop from Pins, on boards, from search, and through the Lens camera search.
Users will also be able to get inspiration from Shopping Spotlights which showcase expert recommendations and trends from fashion and home influencers and publishers.
Etsy bolsters ecommerce efforts with $1.63B buy of popular Gen Z site | WRAL TechWire
Online marketplace Etsy announced Wednesday it is expanding into the booming clothing resale space by acquiring Gen Z-focused reseller Depop for $1.63 billion.
U.K.-based Depop, which launched in 2011, is an ecommerce marketplace for buying and selling vintage and streetwear fashion. About 90% of its active users are under the age of 26, according to a press release announcing the deal.
“Etsy is not always the first port of call for shoppers interested in fashion resale — especially outside of the United States,” Neil Saunders, managing director of market research firm GlobalData, said in a note Wednesday. Acquiring Depop, he said, would boost Etsy’s customer base and allow it to tap into the surging secondhand clothing market.
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