Wednesday, June 16, 2021

Watchdog ramps up ad campaign pressuring companies to leave Chamber of Commerce | TheHill

A left-leaning watchdog group is ramping up its campaign to pressure corporations to leave the U.S. Chamber of Commerce over the business group's opposition to Democratic voting rights legislation.

Accountable.US will air ads targeting Microsoft, Salesforce and Target over their membership with the Chamber starting this week. The six-figure ad campaign will hit the airwaves in Washington, D.C., and in the states where those companies are headquartered.

Publisher: TheHill
Date: 2021-06-15T08:54:39-04:00
Author: Karl Evers Hillstrom
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Companies Back RDU Ad Campaign To Convince Folks To Fly Again | WUNC

Raleigh-Durham International Airport is trying to convince people to fly again. Major companies in the Triangle are helping pay for the airport's newest ad campaign.

Chad Henry is a vice president with Novo Nordisk, one of the business sponsors of the campaign. At a news conference Monday, he touted the airport's significance to the region.

"It's valuable to our region, it's valuable to our business," Henry said. "And we must preserve and regain the confidence in global connectivity in order to thrive."

Publisher: WUNC
Date: 2021-06-15T14:02:58.947
Twitter: @wunc
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Diverse spokespeople and humour: how the government's next ad campaign could boost COVID vaccine

Jessica Kaufman receives funding from the Victorian Department of Health (C9824) and the National Health and Medical Research Foundation (Vaccine Barriers Assessment Tool, GNT1164200). She is a member of the Collaboration on Social Science and Immunisation (COSSI) network.

The federal government recently indicated it will launch a new COVID-19 vaccine advertising campaign in July, targeting younger Australians under 40.

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Publisher: The Conversation
Author: Jessica Kaufman
Twitter: @ConversationEDU
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GOP political committee blasts Lujan Grisham in new ad campaign » Albuquerque Journal

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Lujan Grisham, who is seeking re-election next year and is the chairwoman of the Democratic Governors Association, has staunchly defended her handling of the pandemic, including New Mexico’s efforts to provide widespread COVID-19 testing and vaccines.

Author: Dan Boyd Journal Capitol Bureau Chief
Twitter: @abqjournal
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Instacart Launches $1 Million Ad Campaign | PYMNTS.com

Silicon Valley delivery startup Instacart is launching a $1 million advertising campaign to turn the promotional spotlight on Black-owned consumer packaged goods (CPG) brands, the company announced in a press release .

Instacart Ads extends self-service and managed advertising services to more than 2,500 CPG brands, with a greater opportunity to be seen among millions of goods available through 600-plus U.S. retailers, according to the release. Instacart's delivery service is available to more than 85 percent of U.S. households and 70 percent of Canadian households.

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Date: 2021-06-14T20:49:08-04:00
Twitter: @PYMNTS.com
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Cryptocurrency Company Launches Ad Campaign For The 100% 06/16/2021

The company’s native token, also named Anatha, along with its Android and iOS app, launched publicly on June 15, and is being supported by a global ad campaign budgeted at more than $10 million.

Created by Essential Good, the campaign targets a crypto-curious audience looking for positive returns. Namely, “people who think that crypto might be an interesting ‘investment' or want to do good in the world,” said Daniel Stein, founder and CEO, Essential Good. “We are opening up the category to a new group of consumers.”

Twitter: @mediapost
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How timing gives an edge in CTV ad buying | The Drum

James Collins, senior vice-president of media networks at Rakuten Advertising, shares how timing and context give CTV its edge. And if you want more where that came from, check out our Future of TV hub.

At 7pm, James the evening walker is getting some fresh air and listening to a podcast, before sitting down in front of a documentary on the TV. And this is just a Monday – the versions of James Collins differ again at the weekend.

Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
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Waterloo Democrat first to launch campaign for Iowa governor
Publisher: AP NEWS
Date: 2021-06-15T18:31:09Z
Twitter: @ap
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Police officer sues NFL over 'systemic racism' ad that is 'totally false, defamatory, and

An Indianapolis police officer filed a lawsuit against the NFL after an advertisement it used last year appeared to suggest the officer contributed to "systemic racism" after he shot a black man.

Relford said the ad "gives rise to the inference, implication, and imputation that Mercer committed occupational misconduct and even criminal acts during the May 6 (e)ncounter with Reed, similar to that which were inflicted upon George Floyd."

"This inference, implication, and imputation is false because Mercer committed no such acts," he added.

Publisher: Washington Examiner
Date: 2021-06-15T15:19:36.71
Author: https www washingtonexaminer com author lawrence richard
Twitter: @DCExaminer
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Newsom, Faulconer kick off TV ad blitz

Gov. Gavin Newsom and one of his top GOP rivals are starting their television air war in earnest this week, their respective camps announced.

Ad buyers for Newsom’s “Stop the Republican Recall of Governor Newsom,” a committee formed to block the recall that can raise and spend unlimited sums, are set to begin airing television ads on Thursday, television ad firm Medium Buying said.

While Newsom’s anti-recall committee has spent funds on digital advertisements, the move is the first gambit of TV advertising since recall organizers qualified the push for a Fall election.

Publisher: The San Joaquin Valley Sun
Date: 2021-06-14T15:14:00-07:00
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