Saturday, July 31, 2021

Ad Council escalates Republican vaccine campaigns | Ad Age

A large number of marketing efforts around vaccine hesitancy have been aimed at a national audience or targeted in cities with large concentrations of poor and Black and Latinx communities where data pointed to increased levels of vaccine hesitancy.

The Advertising Council, the American nonprofit organization behind the multimillion-dollar national COVID vaccine campaign "It's Up To You" in partnership with the COVID Collaborative, has been a leading force in the nation's efforts to increase the number of vaccinated Americans with both

Publisher: Ad Age
Date: 2021-07-30T13:31:59-04:00
Author: Ilyse Liffreing
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$125 million spent on NYC COVID ad campaign - ABC7 New York
Publisher: ABC7 New York
Date: 2021-07-30T22:33:42Z
Twitter: @ABC7NY
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Fans obsess over Adam Driver's hot new Burberry fragrance ad campaign - ABC News

The "Marriage Story" actor is the star of the luxury label's latest Hero fragrance campaign launching Aug. 2.

Developed by Burberry's chief creative officer, Riccardo Tisci, the new scent features a mix of bergamot, juniper and black pepper as top notes as well as deeper notes of cedarwood.

Publisher: ABC News
Date: 2021-07-29T17:53:39Z
Author: ABC News
Twitter: @ABC
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Ohio Senate candidate Mike Gibbons launches $10M ad campaign

CLEVELAND — Mike Gibbons , a Cleveland investment banker running for the Republican nomination in Ohio's 2022 U.S. Senate race, is planning to spend $10 million on television and radio advertising over the next nine months.

The large figure of reserved airtime stands out as millions of dollars begins pouring in to the competitive GOP primary to succeed retiring Ohio Sen. Rob Portman.

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Water authority to reassess conservation campaign with Ryan Reaves | Las Vegas Review-Journal

Former Golden Knights right wing Ryan Reaves will be smashing into Southern Nevada water wasters for at least another week.

The Southern Nevada Water Authority said Friday that the summer ad campaign that features Reaves promoting water conservation will appear through the end of the Olympics, which conclude Aug. 8. Officials will revisit how to move forward from there.

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Publisher: Las Vegas Review-Journal
Date: 2021-07-30T19:41:43 00:00
Twitter: @reviewjournal
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Staunch Fox News Sponsor MyPillow Seeks to Yank Ads - Variety

One of Fox News’ staunchest sponsors, MyPillow , has asked for its all of commercials to taken off the news channel after Fox balked at the claims that the company hoped to make in a potential new ad campaign.

“It’s unfortunate Mr. Lindell has chosen to pause his commercial time on Fox News given the level of success he’s experienced in building his brand through advertising on the number one cable news network,” Fox News said in a statement.

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Publisher: Variety
Date: 2021-07-29 19:05:55
Author: Brian Steinberg
Twitter: @variety
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Carter Myers Automotive's New Multimedia Ad Campaign Highlights the Benefits of Choosing a

Carter Myers Automotive (CMA) has launched a multimedia ad campaign focusing on the benefits of buying a car from a local dealership instead of an online dealership, such as Carvana and Vroom.

Created under the banner of a "Real Relationship," the campaign touts the many advantages of purchasing from a local dealership versus an online only seller.

Publisher: PRWeb
Date: July 30 2021
Twitter: @PRWeb
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Christian Dior Fall 2021 Ad Campaign - theFashionSpot

The campaign divided our forums, however. "Boring and terribly unimaginative considering what they had to work with at Versailles…" noted an obviously disappointed Frederic01 .

"I like the photography, however, the clothes are awful and the models are just not all that," declared a definitely dismayed Scotty .

Publisher: theFashionSpot
Date: 2021-07-30T07:57:27-07:00
Twitter: @fashion_spot
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MassMutual airs funny financial planning ads in Olympics | Ad Age

In one commercial, a couple debates which of their three young children will be successful enough to help provide financial assistance to their parents post-retirement.

That spot was created from MassMutual's research finding that 55% of parents expect financial assistance from their kids during retirement years.

Publisher: Ad Age
Date: 2021-07-27T16:48:17-04:00
Author: Adrianne Pasquarelli
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New ads urge unvaccinated to 'get the facts Jax' in new campaign | firstcoastnews.com

"Jacksonville cannot and will not capitalize on this opportunity without higher COVID-19 vaccination rates," he said.

Civic Council President Jeanne Miller said the recent surge in COVID-19 cases is alarming and prompted the organization to move faster on rolling out the campaign "because the health and future of our community are both on the line."

Publisher: firstcoastnews.com
Date: 11:29 AM EDT July 28 2021
Twitter: @FCN2go
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