Friday, July 23, 2021

Kansas City Chiefs Megastar Patrick Mahomes Discusses Hectic Offseason, New Ad Campaign

Kansas City Chiefs Megastar Patrick Mahomes Discusses Hectic Offseason, New Ad Campaign

In his five weeks off since the end of minicamp and the beginning of training camp this weekend, Kansas City Chiefs quarterback Patrick Mahomes has vacationed in Cabo San Lucas, Mexico; Scottsdale, Ariz.; Lake Tahoe, Nev. and Texas.

The major thing Mahomes worked on this offseason was improving his decision-making and getting the ball out of his hands more quickly.

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Publisher: Forbes
Date: 2021-07-22
Author: Jeff Fedotin
Twitter: @forbes
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Peloton puts focus on its 'community' in first ad campaign since product recall | The Drum

Peloton's latest ad campaign has turned attention to its 'Member Community' with sprint champion Usain Bolt as the brand looks to move past its PR challenges from earlier this year.

The campaign, called 'It's You. That Makes Us', was developed by Adam & Eve New York and aims to put a spotlight on how its community of 5.4 million riders has organically formed to support one another.

Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
Reference: (Read more) Visit Source



Olympic anthem gets a refresh for TikTok in new Comcast campaign | Ad Age

Comcast's Xfinity wants to bring the Olympic spirit to TikTok with a new ad campaign challenging users to sing, hum or drum along to the Olympic Games' theme, "Bugler's Dream." The best entrants will be included in a compilation TV commercial set to run during the closing ceremonies.

Date: 2021-07-22T09:00:00-04:00
Author: Mike Juang
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McAuliffe uses first general election TV ad to tie Youngkin to Trump | TheHill

In the 30-second spot , dubbed "Because of You," McAuliffe calls Youngkin a "loyalist to Donald Trump."

The ad uses audio of a radio interview Youngkin gave in May, when the Republican said Trump represents "so much of why I'm running."

Youngkin hit back at the ad in a tweet on Thursday, citing McAuliffe's quote in the ad saying he reached across the aisle to work with Republicans during his time as governor.

Publisher: TheHill
Date: 2021-07-22T10:06:16-04:00
Author: Julia Manchester
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NBC News Launches New Ad Campaign Focusing on Lester Holt, ‘The Anchor for America’ |

NBC News officially launched a new ad campaign Friday revolving around NBC Nightly News anchor Lester Holt , referring to him as “The Anchor for America.”

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Rapid-delivery startup Zapp heroes product range with first multimedia ad campaign | The Drum

The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage .

Zapp – the fast-growing startup that delivers snacks, drinks, essential groceries and other everyday items within minutes, 24/7 – has launched its first ever advertising campaign, 'Want it. Need it. Zapp it.'

Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
Reference: (Read more) Visit Source



Paralympic medallists Roxon, Anderson and McGregor star in CPC's new ad campaign

The Canadian Paralympic Committee (CPC) has launched a new campaign featuring some of the nation's top athletes as it looks to create conversation about disability before the Tokyo 2020 and Beijing 2022 Paralympics.

"We're Here", the new marketing engagement, features three-time Paralympic wheelchair basketball champion Patrick Anderson, Rio 2016 swimming gold medallist Katarina Roxon and ice hockey captain Tyler McGregor.

Date: 1626969613
Twitter: @insidethegames
Reference: (Read more) Visit Source



Vodafone launches largest ad campaign in four years | Mobile Marketing Magazine

Vodafone has launched its largest advertising campaign in four years to focus on small and medium-sized enterprises (SME) in the UK.

The network has joined forces with creative agency, Ogilvy and production company, Knucklehead   to create three short and compelling short stories that demonstrate that ‘Together We Can’.

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Twitter: @MMMagTweets
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NBC Brands Lester Holt as ‘The Anchor for America’ in Olympics Promotional Push

NBC will use its Olympics coverage to kick-start a new marketing campaign for NBC Nightly News and anchor Lester Holt , branding the NBC veteran as “The Anchor for America.”

The full 60-second spot (the 15- and 30-second versions will also appear depending on the platform and program) opens with video of Holt walking toward a story, cameras in tow, followed by quick cuts of text and video.

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Publisher: The Hollywood Reporter
Date: 2021-07-23 04:15:27
Author: Alex Weprin
Twitter: @thr
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