The news: Taboola is acquiring ecommerce ad platform Connexity for $800 million, its first buy since going public less than a month ago.
What it means: The acquisition will expand Taboola's client base to include Connexity's retail clients with benefits on both sides.
Ecommerce Security: Main Threats and Tips to Avoid Them | Tech.co
Creating a secure environment for your customers is essential, but it's particularly important at the moment, with money being tight and many choosing to shop online rather than risk in-person retail.
Ecommerce security isn't just about protecting your customers, of course. A security breach could cost your business money, or risk serious reputational harm. In this guide, we'll talk you through the main threats to be aware of, and how to keep your ecommerce business secure.
Forecast: Ecommerce, online video to fuel global adspend recovery |
Global advertising expenditure will grow 11.2 per cent in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on online video, according to Zenith's latest Advertising Expenditure Forecasts report.
Growth in advertising expenditure is expected to remain robust in the medium term, with 6.9 per cent growth forecast for 2022 and 5.6 per cent for 2023.
Retail eCommerce news from week beginning 19 July 2021 -
MySize the developer and creator of smartphone measurement solutions has published the results of its 6 month internally generated Business Intelligence Report .
According to the Report, MySize has helped eCommerce retailers increase their conversion rates by an average of 2.75x when MySize tech was applied to 40% or more of product listings.
BigCommerce and Mercado Libre to boost cross-border ecommerce - ThePaypers
US-based open SaaS ecommerce platform BigCommerce has announced a partnership with LATAM marketplace Mercado Libre .
The purpose of the partnership is to give BigCommerce merchants the ability to sell across Latin America to nearly 133 million unique consumers on Mercado Libre’s marketplace.
How to Structure an eCommerce Website for SEO – 4 Key Steps - Business 2 Community
A look at the importance of good website structure for eCommerce websites and 4 key areas you must get right, including website hierarchy, URL structure, web code structure and navigation.
Website structure organises your pages and content into a system that's both logical and navigable for search engines and users.
15 Analytics Plugins for WordPress | Practical Ecommerce
With the right analytics plugin, a WordPress merchant can track prospects and customers, get advanced stats to improve site performance, and fix what's broken.
Here is a list of analytics plugins for WordPress. There are services — both free and paid — to track visitors and events, create page and post reports, produce heatmaps, and more.
AllValue Introduces New Mobile eCommerce Builder to Boost Better User Experience - Digital Journal
The record-breaking drought that has hit the western U.S. has accelerated the decline in water levels in Utah's Great Salt Lake.
Under new Federal Aviation Administration (FAA) rules Jeff Bezos and his group of space travelers may not get his astronaut wings.
The Much Talked About Draft #ecommerce Rules Will Disincentivise Consumers, According to ...
The much talked about draft #ecommerce rules will disincentivise consumers, according to the Internet and Mobile Association of India (IAMAI). pic.twitter.com/jnUQlZZBSi — IANS Tweets (@ians_india) July 26, 2021
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Essence launches standalone consultancy focused on ecommerce and data
Essence is consolidating its non-advertising consultancy services by forming a standalone business, Essence Consulting, which will operate globally alongside – but separate from – its media agency parent.
The consultancy is currently going through a recruitment process for three key roles: head of Essence Consulting, who will report to Essence EMEA chief executive Tim Irwin and EMEA chief operating officer Ryan Storrar, plus an implementation lead and a customer success manager.
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