For years, the rule of thumb in marketing has been that people need to see their pain before they’ll seek a solution.
Regarding health and wellness, a recent article by McKinsey & Company states that of 7500 people surveyed, 79 percent stated that wellness and preventive care are important to them. The wellness industry is also growing at a rate of 5 to 10 percent annually.
Keep Your Customers Close And Your Competitors Closer
There is a famous line from the movie The Godfather, Part II . Robert Corleone is trying to find a "traitor" and speaks the words, "Keep your friends close and your enemies closer.
2. Understand Your Competitor's Marketing Game Plan Strategy: Start by looking at their website. You'll see how they are positioning themselves, the words they are using to describe what they do, and the way they tout their features and benefits.
Restaurants battered by pandemic now battered by customers' rudeness - StarTribune.com
The final indignity came a week and a half ago, when a man berated one of the restaurant's young employees for telling him that they could not take his breakfast takeout order because the restaurant had not opened yet, said Brandi Felt Castellano, co-owner of Apt Cape Cod in Brewster, Mass.
Small business owners get creative to attract new customers | WOWK 13 News
CHARLESTON, WV (WOWK) — The mask mandate has been lifted in West Virginia. Small businesses are beginning to reopen to full capacity and you can see people roaming the downtown streets.
“I feel like just seeing more people out, it’s like navigating again, like learning how to talk to people, like being more social and everything,” said Leah Rafferty, Taylor Books Worker.
Austin drive-in movie theater seeing decline in customers | kvue.com
AUSTIN, Texas — During the peak of the COVID-19 pandemic, drive-in movie theaters saw an influx of new customers.
During the height of the pandemic, Frank said the Blue Starlite Drive-in had four times the number of customers than they were used to.
Wild State Sunday Market Attracts Vendors, Customers to Lincoln Park - Fox21Online
DULUTH, Minn.– Breweries and community markets were limited in what they could do last year due to the pandemic. Now, a new event this summer is bringing the two together at Wild State Cider in Lincoln Park.
“We're just doing basically a farmer's market style to support the community,” said Allison Longley, Director of Operations at Wild State Cider.
Nearly 1,500 KUB customers without power due to downed power lines near Boyd’s Creek Hwy.
KNOXVILLE, Tenn. (WATE) — Around 1,500 Knoxville Utilities Board customers in Sevier County are without power after a car struck a pole, causing the powers lines to go down on Boyds Creek Highway, according to KUB .
Seymour Volunteer Fire Department also reported that MVA power lines were down on Boyds Creek Highway near Jim Fain Road.
Dunkin' Adds Trendy Foods to Attract Younger Customers
"Dunkin' has been working hard to bring in a younger demographic," Mark Kalinowski of Kalinowski Equity Research told Insider. "Part of that is putting things on menu that appeal to younger customers."
Kalinowski says that Dunkin' looks to be making a conscious effort to draw in younger customers, who will ideally be loyal to the brand for years to come. Some competing brands have less of a need to concentrate on attracting young customers because they've grown that market over years, he said.
Santa Maria Utility Customers Have New, Improved Location to Pay Bills | Local News -
COVID-19 led to relocation of Finance Department to City Hall Annex, former fire station at corner of Cook and McClelland streets
The city’s Finance Department has relocated to the former fire station building at the corner of East Cook and South McClelland streets.
Happening on Twitter
Ma 30 - 34year olds, this side: Doesn't this vaccine registration and commencement of jabbing ya ma 35-49year olds… https://t.co/E7YFU2cuIA HulisaniRavele (from South Africa) Thu Jul 15 07:37:31 +0000 2021
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