Monday, August 30, 2021

Climate groups to aim $1M ad campaign at six battleground Republicans

Two groups pushing for action against climate change are launching a nearly $1 million ad campaign Tuesday that tries to use wildfires and extreme weather to persuade moderate voters to reject a handful of battleground Republicans in California and Florida.

The campaign from Climate Power and the League of Conservation Voters is aimed at a handful of House districts that flipped from Democrat to Republican in 2020. The messages, shared first with CQ Roll Call, target moderate voters who the groups think can be persuaded to flip the seats back.

Publisher: Roll Call
Date: 2021-08-30T09:30:00 00:00
Twitter: @rollcall
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What is Beyoncé's Tiffany diamond ad campaign really selling?

Tiffany & Co.'s latest campaign "About Love," featuring Beyoncé, Jay-Z, the rarely seen Jean-Michel Basquiat painting "Equals Pi" and the infamous 128.54-carat yellow Tiffany diamond is not about love at all.

Tiffany claims Basquiat's little seen 1982 painting, not quite unknown to the art world (Sotheby's tried to auction it twice and it was prominently featured in a WWD spread) , echoes the jewelry company's signature robin's-egg blue. There is of course no way to know if that's true.

Publisher: NBC News
Date: Mon Aug 30 2021 08:33:00 GMT 0000 UTC
Twitter: @NBCNews
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Summit Health Launches First Brand Advertising Campaign

Produced by Summit Health's branding and marketing partner, Elmwood, the campaign's tagline, "Care at Every Connection," is an extension of Summit Health's new brand platform, emphasizing a more compassionate, responsive, and connected kind of care.

"Putting the patient at the heart of our ad campaign is representative of what we do as an organization. We believe these moments will resonate with our consumers and stand out in the marketplace," said Matt Gove , Chief Marketing Officer, Summit Health.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Summit Health
Twitter: @PRNewswire
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Cody Simpson teams up with Elyse Knowles for Myer's new Spring Fashion ad campaign | Daily Mail

He's already an accomplished singer, swimmer and poet, and now Cody Simpson has turned his attention to modelling.

The 24-year-old teamed up with Elyse Knowles for Myer's Spring Fashion ad campaign, Bring Your Thing.

In the campaign, Cody models a variety of sporty new looks from clothing labels including Adidas and Tommy Hilfiger.

Publisher: Mail Online
Date: 2021-08-30T07:22:17 0100
Author: Demeter Stamell
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Tourism officials looking to sports to score visitors to Las Vegas | Las Vegas Review-Journal

Tourism leaders are dubbing Las Vegas the “Greatest Arena on Earth” through a new ad campaign aimed at drawing sports fans.

The ad from the Las Vegas Convention and Visitors Authority captures the growing sports landscape in Southern Nevada, highlighting the variety of events that occur in the area annually.

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Publisher: Las Vegas Review-Journal
Date: 2021-08-30T14:37:43 00:00
Twitter: @reviewjournal
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Betclic Launch'Betting Since Forever' TV Ad Campaign

The Betclic Group has launched a new TV advertising campaign called 'Zakadamy si od Zawsze’ ('Betting since Forever’) to freshen its brand image in Poland.

The HD campaign, co-produced by Warsaw ad agencies 180HeartBeats and JUNG-v-MATT, attempts to highlight Betclic’s reputable status as one of Europe’s oldest online sportsbooks.

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Publisher: Inkedin
Date: 2021-08-30T12:52:40 01:00
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Once Aunt Jemima, Pearl Milling Company Reintroduces Itself

Pancake mix and syrup brand Pearl Milling Company, which rebranded from Aunt Jemima in February , is out with its first ad campaign, "Stack Up the Moments," which seeks to remind consumers it’s been on breakfast tables for 130 years.

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Date: 2021-08-30T12:23:35-04:00
Twitter: @adweek
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Bloomberg - Are you a robot?
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TikTok starts TV ad campaign in UK with Ant and Dec - Telecompaper

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© 2000 - 2021 Telecom.paper BV. All rights reserved. Telecompaper is a trademark of Telecom.paper BV. No part of this site can be reproduced without the expressed permission of Telecom.paper BV. Our General Terms and Conditions can be found here .

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