Tuesday, August 3, 2021

Seven-figure ad campaign urges GOP to support infrastructure bill | TheHill

Citizens for Responsible Energy Solutions (CRES) on Tuesday launched a $1.5 million TV, radio and digital ad campaign to build GOP support for the bipartisan infrastructure bill.

The advocacy group, which urges Republicans to support clean energy policies, is targeting nine GOP senators who have expressed interest in voting for the bill.

Publisher: TheHill
Date: 2021-08-03T08:43:24-04:00
Author: Karl Evers Hillstrom
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Biodiesel Magazine - The Latest News and Data About Biodiesel Production

On Aug. 2, the National Biodiesel Board launched an ad campaign calling on President Biden to maintain his commitment to the Renewable Fuel Standard. The ads will air on more than 200 radio stations in Iowa, Illinois, Michigan, Minnesota and Wisconsin on the Brownfield Ag News Network.

Twitter: @BiodieselMag
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Dodge, Billie Ellish Team up for New Ad Campaign Featuring Music From Her Second Album

Billie Ellish's second studio album, "Happier Than Ever", was released last week and shortly thereafter Dodge has announced that the company will feature music from the sophomore release.

The song "Oxytocin" will underpin a new 60-second video called "Power Uncaged" across television, digital, and social media channels. The film also features Dodge Challenger, Charger , and Durango SRT Hellcat models.

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Publisher: Newsweek
Date: 2021-08-02T09:24:19-04:00
Twitter: @newsweek
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Edelman acquires China-, Middle East-focused consultancy - POLITICO

EDELMAN EXPANDING INTERNATIONAL FOOTPRINT: Public relations giant Edelman has acquired strategic consultancy Basilinna as the firm looks to grow its international presence even further.

— "Whether it is the economic and political implications of various geopolitical risks, the increased focus on sustainable action, the demand for equality and equity, or the challenges of funding a post Covid recovery," Edelman CEO Richard Edelman said in a statement, the new advisory firm

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Publisher: POLITICO
Twitter: @politico
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NYC launches youth vaccine push before start of school - New York Daily News

Mayor de Blasio kicked off a new campaign Monday to get eligible public-school kids vaccinated before classes begin Sept. 13.

The back-to-school vaccine "blitz" will include a $1.3 million ad campaign, mobile vaccine sites stationed outside shopping centers and school sports practices, and a new effort to contact every public school family about inoculations.

Publisher: nydailynews.com
Date: 02916AAC0DA8B068EFE01D721E03ED7E
Author: Michael Elsen Rooney
Twitter: @nydailynews
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Oldies but goodies: Senior equine supermodels sought for ad campaign - Horsetalk.co.nz

A British feed company is on the lookout for equine supermodels with a few miles under their belts to star in its winter digital advertising campaign.

The successful horses will be featured in digital advertising by Spillers, and there’s a bag of special senior feed in it for the chosen horses.

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Publisher: Horsetalk.co.nz
Date: 2021-08-03T02:08:18 00:00
Author: https www facebook com HorsetalkNZ
Twitter: @HorsetalkNZ
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Hand sanitizer gets sexy in edgy Touchland campaign

The scene in a new video coming out on Wednesday is a crowded, dimly lit, underground party where scantily clad revelers engage in close contact on the dance floor with copious amounts of tongue. No, it's not an episode of “Euphoria” — it's a hand sanitizer commercial. 

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Publisher: Glossy
Date: 2021-08-03T04:00:16 00:00
Twitter: @glossyco
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Caesars Sportsbook Debuts With Colossal Marketing Campaign

Caesars Entertainment closed on its acquisition of William Hill in April. The roughly $4 billion purchase gave Caesars one of the globe’s most trusted and experienced bookmakers.

The deal provides the newly formed Caesars Entertainment market access to 18 legal sports betting markets, including 11 mobile jurisdictions, in the US. It is the culmination of Eldorado Resorts’ $17.3 billion reverse takeover of the larger casino firm last year,

Author: Devin O
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Secret donors are already pouring 'dark money' into 2022 elections • OpenSecrets

Millions of dollars in " dark money " is already pouring into the 2022 election cycle, OpenSecrets' analysis of new campaign finance filings show. 

Federal Election Commission reports covering the first half of 2021 indicate that many top dark money spenders have poured money into super PACs that can spend unlimited sums in the 2022 cycle.

Publisher: OpenSecrets News
Date: 2021-08-03T20:06:43 00:00
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Krave Craves Something New, Rebrands With Campaign Starring Shaun White 08/04/2021

Shaun White is a Krave investor and global brand ambassador, and “Krave Better” marks the company’s first campaign since a rebrand earlier this year, after Sonoma Brands bought Krave back from Hershey's in 2020.

The main message: Krave is a healthy snack, but it doesn’t need to be preceded by an intense training session. Sometimes, you just want a good-for-you snack in the midst of a typical day.

Twitter: @mediapost
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