As Sisu approaches two years since it emerged from stealth, the analytics vendor continues to focus on simplifying the process of discovering why changes happen, while adding capabilities that enable organizations to understand what to do next.
When Sisu, founded in 2018 and based in San Francisco, went public with its capabilities in November 2019 , it had one simple, straightforward focus. Its analytics platform used machine learning and statistical analysis to automatically monitor changes in data sets.
How to Establish Access Management in Google Analytics
Coordinating analytics reporting across a team can feel like whack-a-mole rather than a progressive workflow. Who is in charge of updating an analytics report? Who should be notified when reports are updated? Who no longer needs to be notified?
To make Google Analytics reporting less of a game, users should review access management. Doing so will help answer reporting questions and avoid the blame game when reporting goes askew.
UPS delivers resilience, flexibility with predictive analytics | CIO
On any given day, UPS delivers roughly 21 million packages (far more in December), creating millions upon millions of data points as it tracks the real-time status of each of those packages as they move across the company's shipping network.
In the past, UPS relied on historical data and know-how from expert planners to track package status, but that approach was imprecise and scaled poorly.
Global Artificial Intelligence in Big Data Analytics and IoT Market 2021-2026: Data Mining and
This report evaluates various AI technologies and their use relative to analytics solutions within the rapidly growing enterprise and industrial data arena. The report assesses emerging business models, leading companies, and solutions.
The report also analyzes how different forms of AI may be best used for problem-solving. The report also evaluates the market for AI in IoT networks and systems. The report provides forecasting for unit growth and revenue for both analytics and IoT from 2021 to 2026.
10 Gotchas to Avoid When Updating Your Analytics Strategy
Developing strategy keeps CMOs awake at night. Add in the complexity and uncertainty the COVID-19 pandemic produced, and you can't help but wonder if CMOs will ever get a good night's sleep.
Despite these factors, it's an excellent time for marketers to make adjustments to their analytics measurement. Although it's August, the holiday season is just around the corner, and it's likely your competition is in the same jam as you.
CROSSMARK Launches New Advanced Analytics Platform, Accelerator | State | elpasoinc.com
PLANO, Texas, Aug. 3, 2021 /PRNewswire/ -- CROSSMARK, a leading sales and marketing services agency, announced the national launch of Accelerator, a state-of-the-art data analysis platform for CPG sales and marketing activities.
Developing Accelerator has been an organizational priority involving hundreds of associates organized in cross-functional teams totaling over 100,000 hours of work over a 20-month period.
Track the Right Metrics With Holistic Analytics | MarketingProfs
Web analytics , digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are important.
But, are you feeling overwhelmed? Are you unsure about where to start, or which metrics to analyze in relation to your specific business context?
LUBA Workers’ Comp Selects Insurity to Expand Its Use of Data Analytics | Business Wire
As one of the largest workers' compensation providers in Louisiana, LUBA also provides coverage for businesses in Alabama, Arkansas, Mississippi, Oklahoma, Tennessee, and Texas.
" LUBA is a company very dedicated to their mission of customer service and delivering genuine dependability," said Kirstin Marr, Head of Insurity Analytics. " We are pleased we were able to provide a product that leverages technology to advance that mission."
OG Esports Partners with Shinkenso Analytics | Esportz Network
Shikenso Analytics revealed a brand new esports partnership in its latest announcement to work alongside OG Esports and provide them with better data analytics.
Shikenso GmbH, owner of Shikenso Analytics, is a company based in Germany with a simple mission: provide the esports industry with the best tool to monitor strategies. From sponsorships, investments, or marketing, its artificial intelligence analyzes internal assets.
Phillips 66 Invests in Seeq, an Advanced Analytics Software Developer | Business Wire
The investment is through the Altira Group, a venture capital firm that counts Seeq as one of its portfolio companies.
" Data can yield incredible value and insights when properly gathered and refined through advanced analytics," said Zhanna Golodryga, Senior Vice President and Chief Digital and Administrative Officer for Phillips 66.
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