Tuesday, September 14, 2021

Zoom launches ad campaign, aiming to keep growing beyond pandemic | Ad Age

Zoom didn’t much need to advertise during the past 18 months of explosive growth, but now it’s launching a new campaign aimed at keeping that growth going amid some of the toughest year-ago comparisons a brand has ever faced.

Zoom isn’t exactly struggling in year two of the pandemic. Second-quarter revenue was up 54% to $1 billion with second-quarter earnings up 70% to $317 million. But quarter-to-quarter revenue growth has flattened, and Wall Street is looking for what will drive the next wave of growth.

Publisher: Ad Age
Date: 2021-09-13T12:00:00-0400
Author: https www facebook com
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ESPN Chicago Awards Ad Campaign - Radio Ink

ESPN 1000 Chicago , in partnership with First Midwest Bank, has awarded Chicago-based Amani Coffee a customized $50,000 advertising campaign. ‘Giving a Small Business a Big Future’ contest is designed to award a local business for its dedication to support customers and communities.

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Publisher: Radio Ink
Date: 2021-09-13T05:00:13 00:00
Author: https www facebook com radioink
Twitter: @radio_ink
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State Launches $3.7 million ‘This Is Iowa’ Ad Campaign – KIWARadio.com

Statewide Iowa — YouTube and Facebook users have started seeing a new ad touting Iowa as a destination for tourists and for workers.

The “This Is Iowa” ad that debuted this week on social media platforms will soon be running on Midwest TV stations and five national cable networks.

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The New York Times 'Truth' campaign moves to TikTok, highlights journalists | Ad Age

The campaign features, once again, real footage captured by Times reporters, but this time, they’re the ones in focus–in a new TV spot and the brand's first-ever ads to run on TikTok.

In the main film, quick cuts of reporters' videos taken on the job are interspersed with their voiceover clips discussing what inspires them, backed by an ethereal vocal track. “I love finding ... things that other people don’t want me to know,” says one.

Publisher: Ad Age
Date: 2021-09-13T11:36:36-0400
Author: https www facebook com
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Hunter Unveils Ad Campaign With Big Focus on ESG, and ‘Purpose’ – WWD

LONDON —   Hunter’s new chief executive officer Paolo Porta has been putting his stamp on the company in many ways and making a big push on the ESG front.

The new campaign will launch Monday, and is called “For the World Outside.” It wants to highlight the role that Hunter has played in “everyday exploration” for more than 160 years, “and the people who are redefining the brand for future generations.”

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Publisher: WWD
Date: 2021-09-13 00:01:59
Author: Samantha Conti
Twitter: @wwd
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PepsiCo teams up with singer Doja Cat on Grease-inspired ad campaign

For the launch of Pepsi-Cola Soda Shop in the US, PepsiCo has enlisted the help of pop star Doja Cat, celebrating the 50th anniversary of the classic musical Grease in new ad campaign.

The latest launch sees PepsiCo transporting consumers back to the days of the soda shop to celebrate its era-inspired new soft drink. Pepsi-Cola Soda Shop uses real sugar to enrich its Cream Soda and Black Cherry flavours, available to buy in 20 oz bottles and 12 oz cans.

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Publisher: The Drinks Business
Date: 2021-09-13T09:35:33 00:00
Twitter: @teamdb
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Ad urges Loudoun County schools to 'get politics out of the classroom' - Washington Times

The embattled Loudoun County Public Schools system in Virginia has been targeted by a six-figure ad campaign calling for its leaders to “get politics out of the classroom” as they wrestle with pushback over what critics decry as left-wing indoctrination.

The ad by the Free to Learn Coalition aired Sunday during the NFL season opener between the Los Angeles Chargers and the Washington Football Team ahead of Tuesday’s school board meeting in Ashburn, Virginia.

Publisher: The Washington Times
Date: 5B44585918D69318CA2120B5FA20D85C
Author: The Washington Times https www washingtontimes com
Twitter: @washtimes
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Watch: Tiffany's controversial ad with Jay-Z and Beyoncé

A few weeks ago, Tiffany & Co. dove headfirst into the news cycle by releasing the first images of a new ad campaign starring Jay-Z and Beyoncé, called “About Love.

This is the second headline-grabbing ad campaign for Tiffany’s in as little as two months, all part of efforts by the company’s new owner, LVMH, to inject some youthful energy into the century-old brand.

Publisher: Fast Company
Date: 2021-09-13T12:25:43
Author: Jeff Beer
Twitter: @fastcompany
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Ad wars intensify as Democrats' green energy plans take shape - Axios

Environmentalists and industry groups are launching fresh media buys as congressional Democrats craft plans to expand green energy incentives and spending while imposing new or higher fees on oil companies.

Driving the news: The League of Conservation and Climate Power has begun $6 million in new TV and digital ad spending that try to bolster four Senate Democrats and around 20 House members.

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Publisher: Axios
Date: 2021-09-13T13:23:24.065863Z
Author: Ben Geman
Twitter: @axios
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