A new marketing campaign has gone viral. No, it’s not for Drake’s latest album, or a new energy drink. It’s the brainchild of creatives behind the TTC’s 'Welcome Back' advertisements, which are practically impossible not to watch.
The song, popularized by the ‘70s sitcom Welcome Back, Kotter, is sung on the ad spots by TTC workers (Toronto Mayor John Tory even rings out a line of the iconic ballad, which reached number one on the Billboard Hot 100 chart in 1976) who are shown getting the system ready for riders
Northwest Arkansas goes for talent in Austin, elsewhere
The Northwest Arkansas Council and allies launched an ad campaign Monday in three cities after a test run in Austin, Texas. The campaign wants to draw people who have technical talent or are starting a business -- or both -- to Northwest Arkansas.
"It sounds like you're trying to do to us what we did to California," said Bryan Poppe, spokesman for the Austin mayor's office, when asked Wednesday about the Northwest Arkansas effort.
The best of Tom Brady's commercials, ranked | Sporting News
Tom Brady was never thought to have a big personality during his days with the Patriots. However, it appears that his robotic persona was merely a facade put up during his time in New England.
Since arriving in Tampa Bay, Brady has let his wit and humor out a bit more. He has been active on social media, especially since joining Twitter before the 2019 NFL season, and has appeared in plenty of commercials during his time with the Buccaneers.
GOP targets Dems with "Medicscare" ads - Axios
Conservative and industry groups are trying to whip up opposition to President Biden's massive social spending plan by warning it will imperil Medicare benefits, Axios has learned.
Why it matters: "Medicscare" is a well-worn political tactic precisely because it can be effective. For Democrats, there's zero room for defections against the $3.5 trillion proposal if they want to pass the bill.
How CTV is transforming, and why marketing teams are following suit - Digiday
Connected TV has become central to the story of marketing innovation. In 2021, the rise of this advertising channel has been marked by a surge of online audiences and a revolution in how performance and actionable engagement have become synonymous with CTV campaigns.
“That was a game-changer for us, seeing that we aren’t only driving awareness, but lower-funnel tactics as well,” said Myles Dacio, senior marketing manager at Allergan, in a recent Digiday report .
Facebook Updates Ad Reach Estimates, Moving Away from Specific Audience Projections | Social
Facebook advertisers take note – Facebook has today announced that it's changing the way it displays estimated audience reach for ads, by switching from more specific reach estimates to generalized potential reach categories.
Right now, when you go to set up your Facebook ad, Facebook will display 'Potential Reach' with a fairly specific number range of people that your campaign is likely to be seen by, based on the targeting criteria that you select.
Exclusive Poll: NM United Stadium Proposal Headed For Defeat - The Paper.
Editor's Note: Ahead of local elections, The Paper.
If fans of the New Mexico United want a downtown stadium, they'd better get busy convincing their neighbors. A proposal to bond $50 million in taxpayer dollars for a new home for the team and other community uses is headed for defeat, according to a poll by The Paper.
Lux Cozi's latest campaign featuring Varun Dhawan urges the audience to save water | Business
N.J. governor candidates love bashing each other. But what will they actually do for you?
It's a heated campaign filled with sharp commercials, a dramatic first debate and each candidate trying to say the other would be the most radical choice for the Garden State.
Democratic incumbent Gov. Phil Murphy ran his first race as a clear progressive with promises to raise taxes on the rich, make recreational marijuana legal and raise the minimum wage. This time, he has no big themes other than keeping things going.
Paul Smith RTW Spring 2022
Before the intimate runway presentation began, there was a performance by the London-based soul singer Anaïs (who also appears in the brand's upcoming ad campaign). Smith followed it up with a running commentary on a selection of 12 looks from the collection.
No comments:
Post a Comment