AUSTIN (Nexstar) — The Texas Department of State Health Services is switching up its vaccine advocacy approach.
On Tuesday, DSHS launched a new COVID-19 education campaign about vaccinations. Rather than spotlighting doctors and medical experts, the new campaign will "feature real Texans telling their own unique stories about getting vaccines."
Texas Ad Campaign Tells Brutal Stories of the Unvaccinated | Muse by Clio
A few months ago, with less than 44 percent of Texans vaccinated and the delta variant spreading rapidly, Baylor Scott & White Health—the largest not-for-profit healthcare system in the state and one of the largest in the U.S.
But how to convince them to get the vaccine? Through heartbreaking true stories told by vaccinated family members who'd lost a loved one.
TTG - Travel industry news - Tui launches new Europe-wide ad campaign
It’s the operator’s first major campaign since it appointed creative agency Leo Burnett London earlier this year.
Tui said the new advertisement roll-out relaunches the brand with a "fresh brand identity for the post-pandemic world".
Ducey among governors targeted in new ad campaign for 'anti-science' COVID policies
A political action committee that aims to elect candidates with backgrounds in science and engineering is spending $10 million against Republican governors and gubernatorial candidates in six states who back "anti-science" COVID-19 policies, including Arizona Gov. Doug Ducey.
Ad watch: Walker highlights hometown roots in new Senate ad |
I'm running for U.S. Senate because I love this country and I love my home state of GEORGIA! https://t.co/MKrqvIQDsl pic.twitter.com/JJoJepwW06
ATLANTA — One day after a Republican U.S. Senate rival launched a statewide radio ad campaign, University of Georgia football legend Herschel Walker released a digital ad focusing on his Wrightsville hometown roots.
Ye Visited A McDonalds In Sweden And Quickly Inspired An Ad Campaign
When most people go to McDonald’s, the end result is usually the customer ending up with some food to eat. If you’re Ye , though, that happens, but also your visit gets turned into a national ad campaign.
Two days ago (October 18), the artist previously known as Kanye West visited a McDonald’s location in Sweden and had himself a meal. Those who oversee the restaurant in the country saw an opportunity, as they went ahead and used Ye’s order as promotional material.
Actor Chris Hemsworth responds to Australian town's viral tourism campaign | CNN Travel
MOD Pizza's first national advertising campaign focuses on people | Nation's Restaurant News
MOD Pizza's first national advertising campaign, entitled "All Pizzas Welcome" does not focus on the price or even the quality of their product. Instead, the ad highlights MOD Pizza's people-focused culture of inclusivity and diversity both in front of and behind the pizza counter.
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
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Attention-based measurement uses metrics around "viewability" or the "opportunity to see an ad" to identify how long eyeballs were actually on a particular brand message.
GumGum partnered with Publicis Groupe and Lumen Research to develop a robust testing methodology to explore how contextually relevant high-impact creative drove attention and brand recall and measured the impact of rich media ads versus those of standard IAB formats.
OUT WEST ROUNDUP | Southwest drenched during monsoon; QAnon figure launches campaign | 2022
In this July 24, 2021, file photo, a man rides a boogie board in a flooded park in Scottsdale, Ariz. After two bone-dry years that sank the U.S. Southwest deeper into drought, this summer's rainy season unleashed with fury.
FLAGSTAFF — Cities across the U.S. Southwest hit impressive rainfall totals this summer, bringing much-needed — but temporary — relief to a region that has been mired in drought.
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