McDonald's latest brand platform and campaign 'Change a little, change a lot' hopes to communicate its positive impact on people, farming and the planet following the brand's announcement of its aims to have net-zero emissions across the UK & Ireland business by 2040.
Further details of McDonald's net-zero mission are outlined fully in its Plan For Change – a comprehensive business and sustainability strategy that launched this week. It sets McDonald's intentions across four key areas: planet, people, restaurants and food.
Point S Canada Kicks Off Ad Campaign
Point S Canada has launched a new national advertising campaign focusing on "relieving stress with Point S."
"The concept of reducing customers' stress is illustrated well, and it fits perfectly with our corporate positioning," says Patrick Lavoie, vice president of marketing and communications.
New NYPD ad campaign aimed toward LGBTQ community - New York Daily News
Growing up in Queens as a member of the gay community, NYPD Sergeant Ana Arboleda faced her share of struggles. It wasn't until she joined the department's Cadet Corps in 2007 and walked a beat two years later, that she finally felt accepted.
Now Sgt. Arboleda is the agency's LGBTQIA+ liaison, and is at the forefront of a larger effort to diversify the department.
Princess targets consumers with video ad campaign | seatrade-cruise.com
It will run from October 4 through to November 30, alongside the line's current consumer 2022/23 Collection campaign.
It comes after Celebrity Cruises' launched their 'Journey Safe, Journey Wonderfull' advertising campaign in the US and UK in September and October, respectively.
ESPN Touts History With NHL In Ad Campaign For New Season - Barrett Media
History has a way of repeating itself as the saying goes and ESPN is leaning into its history in order to get people excited for the future of the NHL.
This season, the NHL starts new television deals with ESPN and TNT. Both networks have invested significant resources in bringing legendary names to fill out their in-studio and game broadcast crews .
Sonos Is Refreshing Its Brand Strategy to Widen Its Audience Base
The company reaches about 25 million people across 11 million homes today — just 9% of its total addressable market of households earning $75,000 or more a year, said Pete Pedersen, VP of global marketing and communications at Sonos. It aims to reach 100 million people in the next few years.
"The nature of our business is changing," Pedersen said. "Today, we have more products at more price points, which are accessible to a broader swath of consumers. And our brand needs to reflect that."
Las Vegas tourism ads tout major sporting events, restaurants and other amenities | Las Vegas
With an influx of sports options into Las Vegas, tourism officials look to capitalize on that in an attempt to bring more visitors to the area.
The Las Vegas Convention and Visitors Authority is embarking on the next phase of its “Greatest Arena on Earth” ad campaign focusing not only on major sporting events such as the Raiders and UFC, but other amenities Southern Nevada has to offer.
Attack ad and website take aim at Mayor Davis - Hudson Reporter
A Super PAC based out of Washington D.C. has launched a new ad campaign and website attacking Bayonne Mayor James Davis.
Unlike traditional political action committees (PACs), Super PACs can raise funds from individuals, corporations, unions, and other groups without any legal limit on donation size.
Edie Falco calls for ban of NY's horse carriage industry
“The Sopranos” star Edie Falco is making New Yorkers an offer she says they shouldn’t refuse — to ban the horse carriage industry.
Animal rights activist Falco narrates the six-figure cable TV ad bankrolled by the anti-horse carriage group New Yorkers for Clean Livable and Safe Streets, urging the City Council and lame duck Mayor Bill de Blasio — and likely next Mayor Eric Adams — to end what she describes as
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