Monday, November 29, 2021

Ad hopes to rally interest in Rail Runner

NEW MEXICO  (KRQE) – After being shut down for nearly a year, the New Mexico Rail Runner is releasing a new advertisement, with the hopes of attracting more passengers. The train runs along a 100-mile corridor, with 15 stations from Santa Fe to Belen.

Back in 2019, KRQE reported that the ridership was down nearly 40% since 2010 . Now, this commercial serves one big purpose.

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Publisher: KRQE NEWS 13 - Breaking News, Albuquerque News, New Mexico News, Weather, and Videos
Date: 2021-11-29T05:00:00 00:00
Author: Stephanie Chavez
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Keira Knightley stars in latest Black Dog Whisky ad campaign

Diageo’s Black Dog whisky brand has announced its collaboration with Hollywood actor Keira Knightley for an Indian ad campaign entitled ‘Savour the Pause’.

The British actor, who was nominated for two Academy Awards for her roles in films Pride and Prejudice and The Imitation Game , can be seen walking through and talking in a busy bustling street in the new ad. “The pace never ends, savour the pause” is the campaign’s tagline.

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Publisher: The Drinks Business
Date: 2021-11-29T10:59:20 00:00
Twitter: @teamdb
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Young COVID-19 'long haulers' promote vaccine in new ad campaign

An advisory panel of the World Health Organization classified on Nov. 27, 2021, a worrying new COVID-19 variant first detected in South Africa as a highly transmissible virus of concern, naming it "Omicron" under its Greek letter system.

The webpage features various video testimonials of young people described as COVID-19 "long-haulers."

Publisher: FOX 29 News Philadelphia
Date: 2021-11-28
Twitter: @FOX29philly
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GB News debuts ad campaign following London Advertising appointment | PR Week

London Advertising has launched a campaign for GB News that name-checks political correctness and the BBC, asserting the fledgling network asks the questions viewers would ask.

Created by London Advertising – which beat an unnamed agency to the account – it marks the first advertising campaign for the controversial free-to-view news channel.

Twitter: @prweek
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Best Christmas Digital Ad Campaigns - Business 2 Community

With the festive season just around the corner, businesses out there are already planning on convincing customers to purchase more. Indeed, online marketing exerts one of the greatest influences on consumers on what and how they are purchasing.

One of the major aspects of a holiday online ad campaign to be successful is the overall originality. Therefore, you can consider taking inspiration from other brands when it comes to creating the perfect Christmas online ad campaign.

Publisher: Business 2 Community
Reference: (Read more) Visit Source



Quebec launches second ad campaign encouraging vaccination for kids | Montreal Gazette

The ads, distributed on television, online and in print, aim to remind parents of the advantages of vaccination, notably lowering the risk of transmitting the virus to families and close contacts.

In the 30-second video, a girl is surrounded by friends and family as she blows out the candles on her seventh birthday cake, a young boy jumps into a senior's arms and kids play hockey in an alley.

Publisher: montrealgazette
Twitter: @mtlgazette
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Max Bupa Health Insurance rebrands to Niva Bupa Health Insurance, launches new ad campaign

This is the first campaign from the company since it rebranded itself as Niva Bupa in July this year.

The campaign is made with an intent to change the way health insurance is perceived by people.

Talking about the campaign, Nimish Agrawal, senior vice president and head of marketing, Niva Bupa, said, "At Niva Bupa, the brand philosophy is to humanise and dejargonise the health insurance category, and play the role of an enabler that gives consumers the confidence and freedom to claim the

Publisher: afaqs!
Twitter: @afaqs!
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What I Took on a 10-Day Commercial Ad Campaign | Fstoppers

Knowing what equipment you should take on a job is always difficult, so I thought I would share with you what I ended up taking on a 10-day ad campaign, and more importantly, why.

I have a habit of packing everything and the kitchen sink. It is probably an insecurity thing or down to some form of imposter syndrome.

Publisher: Fstoppers
Date: 2021-11-28T11:01:31-05:00
Twitter: @fstoppers
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Saint Laurent Winter 2021 Ad Campaign - theFashionSpot

The ads divided our forums. "I admire this collection so much. So the idea of the juxtaposition between beautiful clothes with the stunning location is a win to me," applauded elle_gb .

Publisher: theFashionSpot
Date: 2021-11-29T13:21:14-08:00
Twitter: @fashion_spot
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It's time to get onboard with programmatic OOH, or get left behind | VIOOH | Open Mic | The Drum

VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH's platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more

Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
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