Sunday, November 14, 2021

Iceland Mocks Metaverse With New Ad Campaign - One Mile at a Time

Iceland is back with another brilliant ad campaign promoting tourism. First for some background…

Mark Zuckerberg recently unveiled Metaverse, which is a new virtual reality social ecosystem of the future that Facebook has already invested $10 billion in.

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Publisher: One Mile at a Time
Date: 2021-11-14T20:36:15 00:00
Twitter: @onemileatatime
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The state government released its new ad campaign promoting the health system on the weekend -
Twitter: @abcnews
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Marketing and media events for Nov. 15 to Nov. 21 | Ad Age

The week ahead includes plenty of retailers reporting earnings, plus a big movie release on Friday.

“Tiger King 2,” the sequel series to the 2020 true crime documentary series (and early-pandemic cultural phenomenon), debuts on Netflix.

The 49th Annual American Music Awards telecast airs Sunday at 8:00 p.m. ET on ABC; Cardi B is set to host.

Publisher: Ad Age
Date: 2021-11-14T17:30:00-0500
Author: https www facebook com
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Aldi Dust Off ‘Sandstorm’ For Xmas Ad Campaign – channelnews

Darude’s 1999 dance hit Sandstorm is arguably biggest now than it ever has been, due to the internet’s adoption of the Finnish club track as a meme.

Aldi is hoping some of that wink-wink nudge-nudge humour will translate to its 2021 Christmas campaign, titled ‘You can’t overcook Christmas’, which features the tune.

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McDonald's CEO targeted in ad campaign amid uproar over alleged racial bias and revealed texts

The Service Employees International Union is running ads in the Chicago area, which began on Monday, calling for Kempczinski to meet with McDonald's workers and community leaders, per Ad Age.

CNBC reported that Kempczinski did meet with workers on Monday and has also shared apology messages to employees, franchisees, and suppliers.

Publisher: Morning Brew
Twitter: @MorningBrew
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Facebook's Meta Uses Legendary Dancehall Sleng Teng Riddim in Ad Campaign

Facebook's parent company, which has been rebranded as "Meta," is using the Sleng Teng dancehall riddim created by Wayne Smith and King Jammy in a song titled "Under Mi Sleng Teng" in 1984.

The Meta commercial's use of the Sleng Teng riddim is from a group in the United Kingdom, SL2, and their recording "Way in My Brain" from 1992, which sampled the riddim produced by Lloyd "King Jammy" James. The SL2 recording reached Number 26 on the UK singles chart in 1992.

Publisher: Jamaicans.com
Date: 2021-11-13T19:00:42 00:00
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The Future Of Measuring A Fragmented Media Landscape

Measuring media has never been as precise as stakeholders would like. Adding CTV (connected TV) and ATV (advanced TV) to an already intricate mix compounds the complexities.

I recently asked Scott McDonald, president and CEO of the Advertising Research Foundation, to update us on efforts to improve the process.

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Publisher: Forbes
Date: 2021-11-14
Author: Paul Talbot
Twitter: @forbes
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Sex Story: The Woman Pushing to Keep Her Relationship Open

This week, a sex educator plays with her new toys while wondering about the official status of her two-year relationship: 27, in a relationship, Brooklyn.

9:30 a.m. I am awake, dressed, and feeling a bit better. My job is pretty unique in that I work in the sexual-wellness space. Without giving away too many specifics, I have an abundance of lube, vibrators, butt plugs — to name the very least — in my apartment at all times.

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Publisher: The Cut
Date: 2021-11-15T01:00:08.072Z
Author: Alyssa Shelasky
Twitter: @TheCut
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5 PPC Advertising Tips for Eco-Friendly Businesses

There are a lot of eco-friendly marketing ideas that you can practice. One of them is PPC marketing.

If you're ready to get big results with paid ads, here are five tips to help you run a successful PPC ad campaign for your eco-friendly business.

Using these alternative platforms will help you generate leads and sales quickly and easily. Running PPC ad campaigns on alternative sites is cheaper than Google, and you'll probably have less competition.

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Publisher: Blue and Green Tomorrow
Date: 2021-11-12T21:47:00 00:00
Twitter: @blueGreenTweet
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