Wednesday, November 3, 2021

Ministers launch TV ad campaign to tackle care worker shortage | Social care | The Guardian

Ministers launch TV ad campaign to tackle care worker shortage | Social care | The Guardian

Ministers have launched a three-week TV advertising blitz to recruit care workers, as a new mandatory Covid vaccination law takes effect that some operators warn could force out a quarter of their staff.

The launch comes amid a staffing crisis in social care, with burnout, Brexit and low pay fuelling the exodus of staff and forcing care operators to cut their bed capacity.

Publisher: the Guardian
Date: 2021-11-03T11:19:10.000Z
Author: https www theguardian com profile robertbooth
Twitter: @guardian
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Vital Farms eggs got chickens to shoot its new ad campaign

Historically, the study of animal cognitive intelligence has been focused on mammals and primates. The phrase “complex intelligence” has rarely been discussed in the same sentence as the common chicken.

A new marketing campaign from egg company Vital Farms may hold the answer.

Publisher: Fast Company
Date: 2021-11-02T09:45:28
Author: Jeff Beer
Twitter: @fastcompany
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Google To Start Transitioning Some Ad Campaign Types To Performance Max 11/03/2021

Google on Tuesday announced the general availability of "Performance Max," giving advertisers the option to select a marketing objective and choose the conversion goals supporting the objective.

This ad type also will become the next generation of "Smart Shopping" and "Local" campaigns, which will both upgrade to Performance Max next year, per Google. The goal is to move to one campaign type.

Twitter: @mediapost
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Unfair? Toyota Launches Ad Campaign Opposing EV Tax Credit Scheme

Toyota Motor North America has already voiced its opposition to the proposed EV tax credit scheme tied to the the Democrats’ latest spending bill. This week, it has decided to expand its message by purchasing advertisements in national publications.

Starting Tuesday, Toyota will be launching an ad campaign intended to help bring Americans toward its side of the fence.

Publisher: The Truth About Cars
Date: 2021-11-02T15:56:21-04:00
Reference: (Read more) Visit Source



School's ad campaign urging shots for young children - NEWS CHANNEL NEBRASKA

The state’s largest school district is now pushing parents to get their young kids vaccinated.

Following the CDC’s recommendation this week that children ages 5 through 11 get a low dose Pfizer vaccine against COVID-19, the Omaha Public School District is launching a series of public service announcements urging the shots, which are now available.

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Montana's governor nixed a kids' vaccine campaign, so health officials plan their own

Montana Gov. Greg Gianforte's administration quashed plans for a public service campaign to promote covid-19 vaccinations for eligible teenagers over the summer, a former state health official said.

Gianforte, a Republican, took office in January as the vaccines were rolling out around the country. In the months that followed, Murphy and other officials in the state health department began drafting language encouraging parents to get their teens vaccinated, he said.

Publisher: KTVQ
Date: 2021-11-03T14:36:32.109
Twitter: @ktvq
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Phonexa Ad Series Wins NYX Marcom Award

"This is the 16th award our ad series has received. That says a lot about how the marketing world views the innovation and creativity that's found at the core of these videos," said Armen Karaoghlanian , Chief Marketing Officer of Phonexa.

The NYX Awards is an international competition that celebrates inventive efforts in marketing and communication. It is administered and judged by the International Awards Associate (IAA).

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Phonexa
Twitter: @PRNewswire
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Watch: Disney launches magical Christmas ad campaign in support of Make-A-Wish

With Christmas just around the corner, Disney has released a new festive ad to mark the beginning of the holiday season.

The magical three-minute animated ad tells a tale of family togetherness and the power of storytelling.

The animation is a sequel to Disney's Lola ad, which celebrated festive traditions passed down through generations last year.

logo
Publisher: BreakingNews.ie
Twitter: @breakingnewsie
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New Data Reveal the Extent of Greenwashing on Facebook | Time

Speaking under oath before a House Oversight Committee grilling oil-and-gas majors about whether or not they used disinformation to forestall climate action over multiple decades, Woods said that ExxonMobil “are and have always been truthful, fact-based…and consistent” with

Publisher: Time
Twitter: @TIME
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