The Federal Government has launched an $8million marketing campaign to persuade Aussies to give travel experiences as Christmas gifts.
The campaign, launched by Tourism Australia on Friday, aims to give a much-needed boost to tourism businesses which have been struggling through Covid-19 lockdowns and border closures.
Letters: Say yes to fire services – The Ukiah Daily Journal
Please support the Ukiah Valley Fire District's application to annex the City of Ukiah for fire service. Don't be mislead by the selfish and misinformed ad campaign against the annexation being waged by Medstar Ambulance Company.
Since 2015 the City and the Ukiah Valley Fire District have joined together to provide fire protection services to their residents and businesses through the Ukiah Valley Fire Authority, but only District residents and businesses pay voter approved parcel taxes, resulting in a funding shortfall.
Radio Boosts Sales in Home Improvement Space - Radio World
Radio advertising continues to outpace TV ad effectiveness, especially in the home improvement space, according to a series of studies commissioned over a six-year period.
Over those six years, the Audio Active Group at Cumulus Media-Westwood One commissioned eight consumer studies focusing specifically on the home improvement market.
Kraft Heinz Velveeta rebrands with new logo, ad campaign | Crain's Chicago Business
In 2020, 81% of brand growth for Velveeta's Shells & Cheese product came from first-time customers—presumably those looking for quick comfort food-focused meals while staying home during the pandemic.
Velveeta reports that retention among those buyers has been strong in 2021. The rebrand was inspired by this new generation of diners and trades the brand’s traditional logo for one that is more bold and simple, standing out more easily on its own.
British Retailer Boots Plans to Deliver 'Bags of Joy'
For Christmas this year, Boots, the Walgreens (WBA)-owned British high-street health and beauty retailer, will introduce a new form of buying. Within its festive campaign that aims to celebrate the joy of the occasion, a shoppable TV channel is ready to sell the gifts that consumers want.
Jenna Coleman fronts Boots' Christmas ad as "Joy"
Boots launched its Christmas ad campaign “Bags of Joy” today (4 November), with Doctor Who and The Serpent star Jenna Coleman in the titular role of Joy.
The ad was created by WPP’s specialist unit for Boots, The Pharm, with direction by Academy Award-winning Tom Hooper and soundtrack by Academy Award-winning composer Rachel Portman OBE.
How Dow Jones' Targeting Tool Drives New Business
Dow Jones, the parent company of titles including Barron's and The Wall Street Journal, is using artificial intelligence to power a growing portion of its digital ads business, a strategy that has helped it increase revenue and win repeat business.
Julia Garner, Shira Haas Star in Glen Luchford’s Prada Holiday 2021 Ad – WWD
WINTER TRIP: Cinema has always been a strong source of inspiration for Prada , from the men’s fall 2012 runway show featuring a squad of movie stars including Willem Dafoe and Adrien Brody to the film noir-tinged 2020 holiday ad campaign.
There’s little of the festive mood — save for the sparkling and crystal encrusted garb — and more of a bewildering atmosphere running through the short clip, titled “A Midwinter’s Night Dream.”
Big GOP governor's field could grow with Corman announcement | News | tribdem.com
De Beers Brings Back "A Diamond Is Forever" For Brand-Building Campaign – JCK
De Beers is bringing back its classic "A Diamond Is Forever" slogan for a new global ad campaign, which execs call one of its most ambitious in years.
However, unlike past “Forever” campaigns, which promoted the entire industry, the new “I Do” ads will tout only De Beers and its brands.
Happening on Twitter
In the 1960s, the Japanese government started a "one town, one dish" initiative encouraging local areas to develop… https://t.co/vNEfSdIOfz adamliaw (from Australia) Thu Nov 04 21:30:19 +0000 2021
Australia and Thailand eased international border curbs significantly for the first time in 18 months, offering an… https://t.co/8IMJXeYFuf Reuters (from Around the world) Mon Nov 01 11:25:38 +0000 2021
Vaccinated New Zealanders can come to Australia without quarantine starting on Monday, Australia's tourism minister… https://t.co/3NaKYEgShr Reuters (from Around the world) Sun Oct 31 14:45:00 +0000 2021
Quarantine-free travel from New Zealand to Australia will resume from Monday, Australia's tourism minister said, as… https://t.co/Oa1bJz8xMC Reuters (from Around the world) Sun Oct 31 10:55:00 +0000 2021
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