Friday, December 31, 2021

Mercedes-Benz removes ad with 'slanted eye' model following backlash

Chinese social media has been engrossed in an eye-popping debate over ads depicting alleged Western beauty ideals for Asian women, including the usage of makeup to create stereotypical “slanted eyes.”

Mercedes-Benz has reportedly removed a recent video advertisement published on Chinese social network Weibo on Dec. 25, after the brand was criticized for doing up a model’s face to give her exaggerated sloping eyes.

logo
Publisher: New York Post
Date: 2021-12-30T19:15:00 00:00
Twitter: @nypost
Reference: (Read more) Visit Source



Sebamed's Shashi Ranjan on ad campaign with Ratna Pathak and marketing to Indian consumers

Sebamed's country head Shashi Ranjan speaks about how the campaign was conceptualised and how it came together.

Not too long ago, Sebamed made a splash when it entered the consumer market with its first ad campaign.

We caught up with Shashi Ranjan, country head of Sebamed India who informs us that right now, the Indian personal care segment is ripe for disruption. "Hair care is one of the most important aspects of beauty for both men and women.

Publisher: afaqs!
Twitter: @afaqs!
Reference: (Read more) Visit Source



TfL Official Requested To Digitally Remove Close Overtake Of Cyclist From Suspended $1.3m TV Ad

"Gutted it's got to come down," replied an executive from the VCCP ad agency of London, who went on to say the removal of the 60-second TV advert advert was "bowing to the minority.

VCCP was paid $517,060 for creating the advert, with TfL budgeting to spend $1.34m on the whole campaign.

logo
Publisher: Forbes
Date: 2021-12-30
Author: Carlton Reid
Twitter: @forbes
Reference: (Read more) Visit Source



The 11 Most Memorable Campaigns of 2021 - Fashionista

We just can't help it: Here at Fashionista, we love a good ad campaign. Each season, we obsessively keep track of every marketing attempt that comes through our inbox, spring through  fall , summer 'til holiday .

But it's only every now and then that we come across a campaign shoot so incredible, it transcends the collection it's trying to sell to us. (It helps, of course, that looking is always free — we're on media salaries, after all.

Publisher: Fashionista
Date: 2021-12-31T14:00:00Z
Author: Fashionista
Twitter: @Fashionista_com
Reference: (Read more) Visit Source



Shefali Shah, Kirti Kulhari's 'Human' trailer sparks debate; Google stops ad campaign - here's why

The trailer of Shefali Shah's upcoming web series 'Human', which was released recently on Disney+ Hotstar, has been receiving huge appreciation from the audience, fraternity and critics alike.

The makers have attempted an unexplored subject that revolves around the world of human medical trials.

logo
Publisher: Free Press Journal
Twitter: @Free Press Journal
Reference: (Read more) Visit Source



Google Search Trends Show Descending Interest For Peloton, Growing Interest For Tonal, Hydrow,

SAN ANSELMO, CALIFORNIA - APRIL 06: Cari Gundee rides her Peloton exercise bike at her home on April ... [+] 06, 2020 in San Anselmo, California. More people are turning to Peloton due to shelter-in-place orders because of the coronavirus (COVID-19).

When the pandemic closed gyms across the country, popularity for at-home, connected fitness brands like Peloton, Beachbody, Bowflex and Echelon skyrocketed. 

logo
Publisher: Forbes
Date: 2021-12-31
Author: Johan Moreno
Twitter: @forbes
Reference: (Read more) Visit Source



Statewide Checkpoint Strikeforce campaign to spread awareness about holiday-related impaired

RICHMOND, Va. (WWBT) - With the New Year's holiday approaching, the Checkpoint Strikeforce is launching a campaign to educate the public about the dangers of drunk driving - especially during the holiday season.

"Keep your family, your community, and yourself safe by not drinking and driving this holiday season," Northam said. "You can always designate a sober driver, call a taxi, or use public transportation and rideshare services.

Publisher: https://www.nbc12.com
Twitter: @NBC12
Reference: (Read more) Visit Source



Florida's dark money playbook: How 'ghost' candidate scheme revealed secretive political tactics

Last year, less than a month before Election Day, voters in Seminole and Volusia counties who would help decide one of the closest state Senate elections in Florida began receiving mailers touting a little-known independent candidate: Jestine Iannotti.

The mailers featured a stock photo of a Black woman, promised a candidate free from the influence of special interests who would "change the politics in Tallahassee," and emphasized her focus on social justice, climate change and campaign finance reform.

Publisher: orlandosentinel.com
Date: AF5DF015CBF22FE3881D47FDCBCE4F02
Author: Jason Garcia Annie Martin
Twitter: @orlandosentinel
Reference: (Read more) Visit Source



Niyo: Michigan gets its chance to dispel notion of SEC superiority vs. Georgia

And now that it's Michigan's turn to carry the Big Ten mantle into the College Football Playoff, it's also the Wolverines' turn to try to tackle that same-old narrative about SEC dominance.

Not that they were spending any time worrying about it as No. 2 Michigan went through a final walk-through Thursday in preparation for Friday night's Orange Bowl matchup with No. 3 Georgia.

Publisher: The Detroit News
Author: John Niyo
Reference: (Read more) Visit Source



Two local billboard companies join forces - The Augusta Press

Azalea Outdoor Advertising, an Augusta-based billboard company and a subsidiary of Azalea Investments, LLC, announced on Dec. 30 its acquisition of fellow outdoor ad company BeStill Displays.

logo
Publisher: The Augusta Press
Date: 2021-12-31T06:40:00 00:00
Reference: (Read more) Visit Source



Happening on Twitter

No comments:

Post a Comment