Sunday, December 26, 2021

Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives

It's a little late in the year for significant system shifts, but Meta has snuck in one more update ahead of the holiday break, with the announcement that it's making some big changes to its ad objective listings in Ads Manager, in order to simplify and streamline the campaign set-up process

Publisher: Social Media Today
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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Natalia and Vanessa Bryant Bond in Heartwarming Ad Campaign Just in Time for Christmas

Kobe Bryant is smiling with pride from the heavens at his wife and Vanessa and eldest daughter Natalia. The mother-daughter duo are now in the world of beauty advertising and doing a good job at it.

The two look dynamic in the makeup, as Vanessa reminisces about her Natalia growing up. Vanessa even confesses she was in tears when she watched Natalia come down the stairs in preparation for her homecoming dance. 

Publisher: Celebrity Parents
Twitter: @PopCulture
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Advertising launches Monday for Luzerne County’s top manager position | The Sunday Dispatch

The advertising campaign seeking Luzerne County’s next top manager launches Monday, with a new website and postings on several online job sites.

“We’re hoping for a strong response from the campaign,” said Chris Hackett, chair of the county’s volunteer citizen Manager Search Committee.

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Publisher: The Sunday Dispatch
Date: 2021-12-26T05:16 00:00
Twitter: @PSDispatch
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Moore: Solar, wind, EV biz strike it rich in Build Back Better bill

How much do solar, wind and electric vehicle companies get in federal handouts and tax loopholes in President Joe Biden’s Build Back Better bill? Well over $100 billion in taxpayer largesse. If all the tax credits are included, that number could reach half a trillion dollars.

The folks at the Institute for Energy Research calculated that this is on top of the more than $150 billion in subsidies these industries received from Uncle Sam in the last 30 years.

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Publisher: Boston Herald
Date: 2021-12-26T05:31:42 00:00
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NYSportsJournalism.com - State Farm Unwraps NBA Campaign With Trae, Boban

Forbes NBA’s Most Valuable Franchises 2021-22

1. New York Knicks $5.8B
2. Golden State Warriors $5.6B
3. Los Angeles Lakers $5.5B
4. Chicago Bulls $3.7B
5. Boston Celtics $3.6B
6. Los Angeles Clippers $3.3B
7. Brooklyn Nets $3.2B
8. Houston Rockets $2.8B
9.

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The top 10 most-read creative stories of 2021 | Campaign US

Child safety nonprofit The Canadian Centre for Child Protection teamed up with Mischief @ No Fixed Address and sister agency No Fixed Address to create a PSA featuring actors telling real survivors’ stories. 

Twitter: @Campaignliveus
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Crypto.com, FTX to Shell Out Millions for Super Bowl Ads - TheStreet

Cryptocurrency exchanges are officially aiming for the mainstream, with Crypto.com and FTX both planning to run ads during the Super Bowl, the most watched annual television event in the country. 

Singapore-based Crypto.com has been especially active in getting its name out there: The company purchased the exclusive naming rights for what was formerly known as the Staples Center arena in Los Angeles for $700 million over 20 years. 

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Publisher: TheStreet
Date: 2021-12-23T17:49:53Z
Author: Tony Owusu
Twitter: @thestreet
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Las Vegas Bowl's growing pains continue in COVID era | Las Vegas Review-Journal

On Thursday, COVID-19 permitting, it will be Arizona State of the Pac-12 against Wisconsin of the Big Ten at Allegiant Stadium.

The kickoff of the Las Vegas Bowl will mark the first time the game has been played after Christmas — a major sign the game might be nearing the red zone in bowl game hierarchy.

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Publisher: Las Vegas Review-Journal
Date: 2021-12-25T22:09:10 00:00
Twitter: @reviewjournal
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LETTER: Residents gather together as enviromentalists | Letters To Editor | yoursun.com

I wonder if the Charlotte Sun is intentionally trying to rouse the anger of what they call environmentalists by printing the misinformation as was in the Our View section on Dec. 18.

In fact the citizens of Desoto and Charlotte County who are opposed to phosphate mining in their counties are people who would not normally be environmentalists as you would imagine.

Publisher: Sun Newspapers
Twitter: @CharlotteSunFla
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Arsenal football club in dispute with ASA over 'irresponsible' crypto ad

The Advertising Standards Authority (ASA), a body that oversees advertising in the United Kingdom, is cracking down on non-compliant crypto advertisements.

Earlier this year, Arsenal became one of the many football clubs to collaborate with blockchain firm Chiliz and launch a fan token . On Aug. 12 this year, the club promoted its fan token AFC on its official Facebook page, which the ASA has banned for allegedly violating its advertising rules.

Publisher: Cointelegraph
Twitter: @cointelegraph
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