As the company's growth accelerated, SmartAsset saw TV advertising as an opportunity to generate awareness and high value leads for their business while building on existing momentum.
"We're committed to providing data-driven resources that help consumers make smart financial decisions," says Chris Taylor, CMO at SmartAsset. "TV advertising is our next step toward being able to do that for even more people."
Reid credited as saving CityCenter after economy crashed during Recession | Las Vegas
Pounded by foreclosures, job losses and abandoned real estate projects, Las Vegas was a bleak place during the Great Recession.
At the time, the multibillion-dollar CityCenter project on the Strip also was at risk of failing and bringing its developer MGM Mirage down with it.
Who Is The Actress In Amazon's New Medusa Commercial?
While she may be tough to recognize under the Greek-inspired makeover, viewers may know Lindsey Pearlman from her appearances in a number of high-profile TV shows.
Actor Aditya Roy Kapur Is Stealing Hearts With His New Ad Campaign
The latest advertisement campaign featuring the certified show-stealer is testimony enough for his captivating charm.
While promoting “Lee”, a clothing brand, Aditya Roy Kapur donned a basic tee paired with a denim shade shirt and jeans. The video sees the national heartthrob discovering his music beat.
The iconic advertisements of 2021
Search Guru Stops Short Of Calling Facebook Biased After Platform Pulls His Political Ad Account
Longtime search marketer Kevin Ryan ran for a seat in the New Jersey Assembly this year as a Republican, but his limited media dollars went mostly to Facebook.
Despite being endorsed by former New Jersey Governor Chris Christie, Ryan had an uphill battle in his run for a seat representing Northern New Jersey’s 27th district in a blue state. Voters decided the outcome on November 2, 2021.
Congress must meet the moment to hold Big Pharma accountable | TheHill
As Chairwoman Carol B. Maloney (D-N.Y.) said in announcing the committee's findings, Big Pharma's pricing practices in the U.S. are "unsustainable, unjustifiable and unfair."
Big Pharma often justifies these practices by claiming they are justified by the need to fund research and development (R&D) into new cures. The Oversight Committee report also undermines this repeatedly debunked rhetoric around innovation.
Hard Seltzer Ad Buys Up 39% In 2021 12/29/2021
As hard seltzer sales growth waned in 2021, ad buys in the category continued growing, according to ad campaign tracker MediaRadar.
In an analysis of hard seltzer ad buys from January through October, MediaRadar found spending at $237 million, up 39% over the same period in 2020. This included a 35% increase on TV to $194.5 million, a 63% boost in digital to $48.1 million, and a 20% increase in print to $649,000.
A Look Back at 2021's Best Celebrity Partnership Meals
If you’re a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you’d better make them sustainable ); introduce a new menu item ( better make it plant-based ); or appeal to consumers’ worship
Austin-based Kendra Scott rings up dazzling new Disney World boutique - CultureMap Austin
After a big win, you might hear a sports champion proclaim, "I'm going to Disney World!" as part of a Disney TV ad campaign. Now, Austin jewelry entrepreneur Kendra Scott can legitimately utter the same phrase.
Next spring, the Austin-based Kendra Scott brand — a purveyor of jewelry and other fashion accessories — is opening a store at Disney Springs at Walt Disney World Resort in Lake Buena Vista, Florida. Disney Springs is a retail, dining, and entertainment center.
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