Monday, December 27, 2021

Volvo Settles Copyright Lawsuit After Reposting Photos for Instagram Ad Campaign - The Fashion Law

In response to the lawsuit, Volvo filed  an unsuccessful motion to dismiss in August , arguing that Schroeder and Sumida are actually the ones who were in the wrong due to their use of the Volvo "brand, image, reputation and substantial social media reach of a venerable automotive company to

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Publisher: The Fashion Law
Date: 2021-12-27T13:16:40 00:00
Twitter: @TheFashionLaw
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Small-but-mighty Colossus emerges as the newest Boston ad agency to ride a big winning streak -

Soon after she started as chief marketing officer at Boston winemaker Archer Roose late last year, Sara Gable was launching a new ad campaign. She turned to some familiar faces.

Gable knew Jonathan Balck, Greg Almeida, and Travis Robertson from her time at Boston Beer Co., while they were at local ad firm MMB. Balck mentioned a new project the three friends had launched, an ad agency called Colossus.

Publisher: BostonGlobe.com
Date: 2021-12-26T18:53:35.216Z
Twitter: @BostonGlobe
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Anytime Fitness gets 'Real AF' in 2022 brand platform | Ad Age

Anytime Fitness is getting real in 2022. Today, the fitness brand unveils its new 24/7 fitness and nutrition platform, called “Real AF," just in time for New Year’s resolutions.

Two decades ago, Anytime Fitness became the first 24-hour gym franchise in the U.S., giving members the ability to reach their goals whenever worked best for them.

Publisher: Ad Age
Date: 2021-12-27T12:00:00-0500
Author: https www facebook com
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Active syndromic surveillance of COVID-19 in Israel | Scientific Reports

One of the major disadvantages of passive internet-based syndromic surveillance systems is that data are often available without context and are often not medically validated.

The advertising system was set to maximize the number of conversions. People who "converted" were defined as those people whose responses to the Healthcare Bot indicated that they were in need of urgent medical care.

Publisher: Nature
Date: 2021-12-27
Author: 2021 The Author s
Twitter: @SciReports
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best ads of 2021: Campaigns Countdown: Top 50 ads of 2021- Part 2, Marketing & Advertising

Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women's day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace.

Publisher: ETBrandEquity.com
Date: Mon 27 Dec 2021 19:50:00 0530
Author: www ETBrandEquity com
Twitter: @http://twitter.com/ETBrandEquity
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Good news of 2021: 100 positive things of another tough year

Publisher: USA TODAY
Author: Amy Haneline
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Female altar servers, Latin Mass crackdown: NCR's top 10 news stories of 2021 | National

Dips and surges of COVID-19, along with new variants, continued to dominate the headlines, despite available vaccinations and many mask mandates.

These were NCR's most read — not necessarily the most important — news stories of the year. They are listed in order by the number of site visitors who read the story, with short summaries of their contents. We'll post a separate article about our most read opinion and commentary pieces tomorrow.

Publisher: National Catholic Reporter
Date: 2021-12-27 3:00am
Author: https www facebook com NCRonline
Twitter: @ncronline
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Mikaela Shiffrin's Positive Covid Test Shows Threat to Olympic Stars - WSJ

Mikaela Shiffrin delivered the news Monday on Twitter accompanied by a glum photo, her cheek slumped in her hand as she sat in bed: "I wanted to let you all know that I'm doing well, but unfortunately I had a positive COVID test."

The U.S. alpine skiing star, who is aiming to compete in as many as five events at the Beijing Winter Olympics, has a good chance to be recovered and ready to go before the Feb. 4 start of the Games.

Publisher: WSJ
Date: 2021-12-27T16:26:00.000Z
Author: Rachel Bachman
Twitter: @WSJ
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From HP Omen's Gamerkind to Cadbury Diwali ad with SRK: Top 5 innovative ads of 2021 -

Well, here we are at the end of 2021! That means it’s time for wrapping up 12 months of advertising and marketing into a snappy package with the 'Top Innovative Ads List'.

Over two dozen professionals including roto artist, matchmove artist, matte paint artist, compositor, 3D artist, VFX artist, holograph artist completed the project in 45 days working remotely for this ad that was created by Jungle. 

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Publisher: Indian Advertising Media & Marketing News – exchange4media
Twitter: @e4mtweets
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As snow and ice disappear with climate change, some Michigan businesses struggle ⋆ Michigan

Jim Rudicil says West Michigan winters have been fickle since 1984 — the year he helped open the winter sports complex inside Muskegon State Park.

The longtime executive director of the Muskegon Luge Adventure Sports Park, formerly known as Muskegon Winter Sports Complex, and his team have made do with Mother Nature's handiwork. But it's growing increasingly difficult.

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Publisher: Michigan Advance
Date: 2021-12-27T10:45:49 00:00
Twitter: @michiganadvance
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