Monday, January 3, 2022

Cashfree Payments’ new ad campaign is aimed at founders and budding entrepreneurs

The digital payments platform is integrated into the payment flows of companies like Cred, Dream11, ACKO, Xiaomi and Nykaa.

While researching about Cashfree Payments in 2015, its co-founders Reeju Datta and Akash Sinha came up with the idea of digitising cash on delivery payments in India. This would solve problems incurred during hyperlocal cash-based payments.

Publisher: afaqs!
Twitter: @afaqs!
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John Madden’s Advertising Game Was Strong Enough to Extend to Baseball – Sportico.com

What fewer people may know is that Madden, who is being honored at NFL games this week with a moment of silence, once lent his talents to the baseball world by appearing in a Miller Lite beer commercial as a speedy outfielder.

Scooped up as a color commentator for CBS Sports in 1979 and then famously partnered with Pat Summerall in 1981, Madden’s national visibility (aided by a Super Bowl championship following the 1976 season) made him a perfect choice for a new brand about to revolutionize the beer world.

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Publisher: Sportico.com
Date: 2022-01-02T16:00:14 00:00
Author: Rick Burton
Twitter: @sportico
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Automating Ads With Knorex XPO Artificial Intelligence

Creating native ads sounds like a simple, straightforward task. That’s not until you are required to produce them on a large-scale basis with speed, consistency, timeliness, and variations.

Marketing Technology News: MarTech Interview with Victor Potrel, VP of Platform Partnerships at TheSoul Publishing

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Publisher: MarTech Series
Date: 2022-01-03T07:34:43 00:00
Twitter: @MarTechSeries
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#Retrace2021: A look back at print ad campaigns that stood out in 2021 | Indian Television Dot Com

Mumbai: Reeling under the aftermath of the pandemic, the Indian print industry began its road to recovery in 2021.

After witnessing a tumultuous period of plummeting circulation, and advertising revenue, the industry also began pivoting fast to strengthen its digital presence.

Nonetheless, Print remains one of the most trusted mediums to influence brand perceptions on critical factors like quality, price, and trust. This explains why 2021 saw the return of traditional, as well as newer brands, and advertisers to print to create some stand-out campaigns.

Publisher: Indian Television Dot Com
Date: 2022-01-03T12:43:46 05:30
Author: https plus google com 107324234873078450867
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LITTLE CAESARS® HOT-N-READY® CLASSIC NOW HAS 33% MORE PEPPERONI

DETROIT , Jan. 3, 2022 /PRNewswire/ -- Little Caesars, the brand known for value, quality, and convenience, revealed a new and improved HOT-N-READY Classic Pepperoni pizza today. The new version of the brand's most popular pizza adds 33% more pepperoni and has the same high-quality ingredients.

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Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Little Caesars Pizza
Twitter: @PRNewswire
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Chick-fil-A trash on our property prompted a threat to the litterer

My parents, having grown up Appalachian poor, were always careful about saving things they could use again.

And milk jugs that could be used for toting water (or saving it if an ice or snow storm was coming). Sometimes Mama would cut the top of the jug off, fill it with dirt and root cuttings.

Publisher: Online Athens
Author: Ronda Rich
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"Buying trust is the most important thing that you can do in marketing today." - CTech

Thank you for hosting me in your beautiful apartment. Tell me about yourself and how you see marketing in this world.

In my opinion, the best way to do marketing is by getting references and recommendations. This is why I find "influencer marketing" so effective. If you saw in the past so many beauty and fashion brands doing influencer marketing, these days you can see any brand.

Publisher: CTECH - www.calcalistech.com
Date: 2022-01-02
Author: CTech
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‘The Rookie’ Star Stuns In Tiny Embroidered Bikini, “Sexy Swedish Beauty”

On The Rookie episode ‘Heart Beat,’ now that John Nolan ( Nathan Fillion ) knows about Bailey's ( Jenna Dewan ) past, he must decide if they still have a future.

When not filming The Rookie , the gorgeous and talented Swedish actress Helena Mattsson ( American Horror Story, Mistresses , 666 Park Avenue ) sometimes enjoys the great outdoors as seen in the stunning embroidered bikini photo above, which was taken in Hawaii.

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Twitter: @2paragraphs
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P&G Annual Earnings Top Most-Read List 01/03/2022

In nonnumerical order, here are the most-read stories of 2021 in the liquor/partial CPG/entertainment beats.

But first, a note to self : Don’t skip covering Procter & Gamble’s second quarter earnings report on Jan.

The huge readership was likely because P&G’s outgoing CEO David Taylor directly tied major sales gains to major marketing spending, and our readers apparently like seeing ad dollars get spent, in this case to a whopping $8.18 billion.

Twitter: @mediapost
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Advertising market roars back as tech start-ups spend, spend, spend | Business | The Sunday Times

Boris Hodakel has strangely fond memories of his shoulder surgery. The Latvian-born entrepreneur struck up a conversation with his surgeon as he went under the knife. He smiled when the specialist said he'd heard of Hodakel's Feel online vitamin delivery start-up, thanks to its new TV ad campaign.

Date: The Sunday Times
Author: Jamie Nimmo
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