Friday, January 21, 2022

Santa Rosa’s Exchange Bank names Fabia Butler to lead marketing

Santa Rosa's Exchange Bank names Fabia Butler to lead marketing

Fabia Butler is the new vice president and director of marketing and community relations for Santa Rosa-based Exchange Bank

She most recently served in marketing and corporate communications leadership roles with First Republic Bank, Bank of the West and Kaiser Permanente, Exchange Bank stated. From 2000–2016, she held marketing and community relations positions for Novato-based Bank of Marin.

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Publisher: The North Bay Business Journal
Date: 2022-01-19T22:47:31
Twitter: @NBBJ
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Marketing trends for Jan. 21, 2022 | Ad Age

32%: How much global Champagne shipments increased in 2021 (to 322 million bottles) as the bubbly rebounded from pandemic-induced blues in 2020, according to liquor trade publication Shanken News Daily.

Lending Tree hired Shiv Singh as chief marketing and customer experience officer. A veteran marketer with stints at Eargo and Visa under his belt, Singh was most recently senior VP and general manager at the Expedia Group.

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Publisher: Ad Age
Date: 2022-01-21T14:33:03-0500
Author: https www facebook com
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Robert Castro joins Scenic Group USA as marketing director | seatrade-cruise.com

Scenic Group includes Emerald Cruises, Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours and Evergreen Tours.

'As the growth of the Scenic Group USA market accelerates, so does the growth of our talented marketing team,' VP Marketing Maggie Carbonell said. 'Robert's wealth of marketing experience and his can-do positivity makes him a perfect fit, along with his forward-thinking ideas.'

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Publisher: seatrade-cruise.com
Date: 2022-01-20T19:01:31 00:00
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Marketopia Acquires Continuity Marketing - ChannelE2E

Two marketing and lead generation firms that support technology and MSP businesses are coming together to scale their reach and services across the United States, Europe, Middle East and Africa (EMEA). Indeed, Marketopia has acquired Continuity Marketing .

This is technology M&A deal number 84 that ChannelE2E has covered so far in 2022. See more than 1,000 technology M&A deals for 2022, 2021 and 2020 listed here .

Publisher: ChannelE2E
Date: 2022-01-21T04:30:27 00:00
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A Branding Expert Offers Five Major Marketing Tips for 2022

Entrepreneur Dillon Kivo shares top five marketing strategies to ace the the realm of digital marketing

The year 2021 has been a remarkable year for business. Brands have seen massive growth throughout this year, and it's all thanks to the key marketing strategies they have employed in the ever-growing digital world. Dillon Kivo is no stranger to the ins and outs of the digital marketing industry.

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Publisher: Entrepreneur
Author: John Stanly
Twitter: @Entrepreneur
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Could Marketing Be the Strategy Behind Your Hiring Issues? - Inside INdiana Business

If there's one common theme I've been hearing from company leaders during these strange economic times, it's "we need more people.” And if there's one lesson I've learned, it's that those companies may need a more strategic approach to find them.

You can see the evidence of the struggle to hire everywhere you look, from a plethora of "help wanted" signs, to shortened hours at your favorite fast-food spot, to mountains of containers at west coast ports waiting for semi-truck drivers.

Publisher: Inside INdiana Business
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Robert Half names chief marketing officer and other execs

Robert Half (NYSE: RHI) announced several executive updates this month, including the addition of a new chief marketing officer for the Menlo Park, California-based provider of professional staffing.

Robert Half hired Chris Nelson as chief marketing officer. Nelson will lead the company's global marketing strategy overseeing digital and web marketing, data analytics, customer insights, experience design and brand identity.

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What Nick Tran's TikTok departure signals for its marketing | Ad Age

Nick Tran’s departure from TikTok, where he was global head of marketing for nearly two years, followed a string of fanciful marketing ploys that left the exec out of sync with the company’s brand goals, according to people familiar with the situation.

Tran’s departure is a signal that TikTok, which operates under Chinese-owned ByteDance, wants to return to basics in its marketing strategy, relying on the power of its star influencers and what they create on the app, instead of side ventures into NFTs and other “marketing

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Publisher: Ad Age
Date: 2022-01-21T05:00:00-0500
Author: https www facebook com
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24 questions to ask account-based marketing vendors during a demo

MarTech » Account-based Marketing (ABM) » 24 questions to ask account-based marketing vendors during a demo

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs.

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Publisher: MarTech
Date: 2022-01-21T18:37:16 00:00
Author: https www facebook com PamelaParkerCaird
Twitter: @martechismktg
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