Kalamazoo, Mich., Jan.
"Convergent1 presents a great opportunity for SPARK to integrate their service offerings with our existing clients who need help with digital marketing," said Robert Armbrister , CEO of SPARK Business Works.
Marketing trends for Jan. 7. 2022 | Ad Age
CES’s woes did not stop U.S. Travel Association President and CEO Roger Dow from putting a positive spin on the event.
The praise might be a bit premature, considering the usual lag in COVID test positive results after large gatherings.
Jobs marketplace Upwork hired Melissa Waters as chief marketing officer. She comes from Meta, where she was global VP of marketing at Instagram.
Where bank marketing is falling short
The rise of digital banking and fintechs has lead American consumers to be less likely to maintain a relationship with a primary financial institution, while the pandemic has shifted customer desires away from standard criteria like price and quality.
As a result, banks and credit unions can no longer view themselves as an "essential service" and must instead challenge themselves to honestly examine how to connect with their customers.
Why the Metaverse Will Reshape Digital Marketing
Once every decade or so, something new comes along to transform the marketing industry .
After talking to marketing leaders for a year, here’s my advice for CEOs – TechCrunch
Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on marketing. Period.
I'm passionate about helping companies uncover new channels or reinvent old channels in a way that moves the needle.
Marketing Morsels: Mystery Ice Cream, Joenuary and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!
Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
Can inflation be a marketing opportunity? - Marketplace
Brace yourself for more talk of the i-word next week, when the Feds come out with the latest inflation numbers Wednesday. While rising prices typically present a headache for businesses, some brands are using inflation as part of a broader advertising strategy.
“Hey, I'm loving this car. But does it really cost a bajillion dollars?” says the first voice. “That’s the sticker price,” responds the second.
This Is How AI Content Marketing Will Shake Up 2022
There is always a salient role for an effective content writer, but AI tools can make the copy generation process significantly easier, particularly for small businesses.
Content has gone beyond being simply information on a blog or social media platform to a critical factor in establishing or changing the narrative of just about any business. Its potential as a marketing tool small businesses are tapping into and harnessing in increasing number.
AMERICAN THEATRE | Joshua Henry Jenkins Joins TCG as Director of Marketing
NEW YORK CITY: Theatre Communications Group (TCG) has announced Joshua Henry Jenkins as its new director of marketing.
“I am excited to join Theatre Communications Group in this role and eager to amplify the exciting and necessary work that TCG, its members, and the field are doing to create a just and thriving theatre ecology,” said Jenkins in a statement.
Happening on Twitter
Another disappointing jobs report. We added a lackluster 199,000 jobs last month—our economy needs a spark for thi… https://t.co/wauye38mJ3 SenatorTimScott (from Charleston, SC) Fri Jan 07 15:15:01 +0000 2022
Oh dear! Remainers will be crying into their bière. https://t.co/vHg9tEVFOG RogerHelmerMEP (from Brussels & East Midlands) Fri Jan 07 10:32:17 +0000 2022
Daimler's Mercedes-Benz informed owners of its luxury cars of a technical defect that could spark a fire, the compa… https://t.co/GvPvx63fDl Reuters (from Around the world) Wed Jan 05 13:05:00 +0000 2022
Daimler's Mercedes-Benz warned owners of some of its luxury cars of a technical defect that could spark a fire. The… https://t.co/kYuE2cJAMO Reuters (from Around the world) Wed Jan 05 17:00:01 +0000 2022
No comments:
Post a Comment