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Multicultural Marketing Investments Expected To Grow In 2022
As we start a new year, there's a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders representing different segments and discussed the trends for 2022.
Here's an edited version of my conversations with Albert Rodriguez, President and COO of SBS - Spanish Broadcasting System, one of the country's leading Hispanic radio networks, Nita Song, President IW Group, a leading AAPI focused advertising agency, John Kozack, Executive Vice President
Digital Marketing is Crowded, So How Can Your Agency Dominate?
Of course, the high earning potential of the digital marketing industry has led to an interesting side effect; the online world is inundated with an overabundance of digital marketing agencies, gurus, experts and other authorities.
Philosophers and scientists are still divided on whether an argument from authority is valid. In other words, does your position as an authority on a given topic make your argument automatically stronger?
B2B marketing success in 2022 relies on 4 elements | Marketing Dive
But, if there's anything we've learned that we can take into the new year, it's that these four B2B marketing data and attribution trends we saw emerging in 2021 will continue to be essential.
Find a partner that can use signals other than identity to find and buy media. Identity graphs (or ID graphs) are essential here, as they help create quality lookalike audience expansion opportunities.
Why marketing automation is crucial to your success
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Financial Negative Could Be A Marketing Positive As Seton Hall Showcases Basketball Program In A
Seton Hall's Myles Cale (center), then a junior, now a grad student, in action at Walsh Gym in 2019. ... [+] Note the balcony seating behind him, which still exists at the gym. (Photo by Rich Schultz/Getty Images)
Seton Hall's home game against St. John's on Monday night was never intended to be some kind of retro or "turn back the block" type of night. Fact is, the game was actually scheduled for December 20 at the Prudential Center in Newark.
Horizon Media names Latraviette D. Smith-Wilson chief marketing and equity officer | Ad Age
Smith-Wilson will lead Horizon's marketing along with its diversity, equity and inclusion and impact efforts, a blended role that would have traditionally been the domain of two executives: the chief marketing officer and the chief diversity officer.
On the marketing side, Smith-Wilson will help architect the future strategy of Horizon Media, from product development to expansion. From a DE&I perspective, she will lead the internal inclusion effort.
Why is email marketing important to your brand? | Marketing Matters | wvnews.com
At InnerAction Media, we lead you through the entire strategy — from buyer personas, to marketing blueprints, and with our team of highly-trained SEO specialists, we know how to implement a successful marketing plan that generates leads, clientele, and brand awareness.
When it comes to clear, effective, and creative marketing strategies, we're here to help. Established in 2011, we've set ourselves apart as the go-to production and marketing agency in the North Central region of West Virginia.
15 best content marketing tools for marketing managers - AZ Big Media
To help marketing managers find the best content marketing tools, we asked business owners and experienced content marketers this question for their best insights.
Hootsuite is a fantastic tool if you have to juggle several different social media accounts, which you should absolutely be doing as a marketer. You can schedule posts on different platforms, saving you the time and hassle of doing it manually.
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