Wednesday, February 2, 2022

Alkami Helps Clients Drive Engagement Through New Marketing Service | Texas News | inforney.com

PLANO, Texas, Feb. 2, 2022 /PRNewswire/ -- Alkami Technology Inc. (Nasdaq: ALKT) ('Alkami'), a leading cloud-based digital banking solutions provider for U.S.

"Digital banking is a rapidly evolving space, and financial institutions need and deserve marketing capabilities to help drive consumption on what is increasingly the primary interface to their users—the digital banking platform.

Publisher: inForney.com
Author: Alkami Technology Inc
Twitter: @inForney
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Traditional B2B Sales and Marketing Are Becoming Obsolete

Long the elusive objective of virtually every B2B commercial team, the time for sales and marketing “integration,” has passed.

Even in more advanced "account-based marketing approaches" those linear "physics" remain largely unchallenged. First the marketing, then the sales. Or, more accurately, first scaled digital engagement, followed by targeted seller interaction.

Publisher: Harvard Business Review
Date: 2022-02-01T13:25:00Z
Twitter: @harvardbiz
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Pass joins Control Solutions as marketing director - Lawn & Landscape

Sam Pass has joined Control Solutions Inc. in the role of marketing director for CSI Pest, Quali-Pro and Martin's Brand divisions. Pass reports directly to CSI CEO Mark Boyd, with day-to-day alignment to Executive Vice President Curtis Clark.

"Sam brings us valuable knowledge to propel CSI's vast product line into the future. We are very excited to have Sam join the CSI team," Clark said.

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Publisher: Lawn & Landscape
Date: 230ABDD6FF22DB10BA5C954C68ABE5AF
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PoC3 rebrands as Point of Care Marketing Association - The Third M

The Point of Care Communication Council (PoC3) has rebranded as the Point of Care Marketing Association, the organization is set to announce today. Alongside the new moniker, the association has debuted a new logo and revamped its website .

The changes come at a time of both growth and disruption in the point-of-care space. After evolving their offerings amid the pandemic chaos , companies and networks operating in the sector reported that 2021 was among its strongest years to date.

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Publisher: MM+M - Medical Marketing and Media
Date: 2022-02-02T10:15:00 00:00
Twitter: @MMMnews
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How to Build an SMB Marketing Machine

Why do we still have a diversity problem in the #ITchannel , and what are we doing about it? dlvr.it/SJGXx0 https://t.co/miscN3kKAK

. @SaltSecurity rolls out expanded Essential Partner Program. #APIsecurity dlvr.it/SJGJbF https://t.co/QO79T2gj24

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Publisher: Channel Futures
Date: 2022-02-01T12:00:16 00:00
Twitter: @ChannelFutures
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Lynn Camp marketing students advance to state conference | Local News | thetimestribune.com

Chad Vaughn, Kirsten Fuson, Linda Shepherd, Matthew Garrison and Alexus Bowling will move on to state competition. | Photo contributed

CORBIN — Five marketing students from Lynn Camp High School earned accolades and awards at the regional Career Development Conference held on January 25 at Eastern Kentucky University.

Publisher: The Times-Tribune.com
Twitter: @TimesTribuneKY
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6 in-mail restaurant marketing mistakes to avoid | Fast Casual

Marketing pro shares the biggest mistakes he's seen over the years when it comes to promoting your restaurant in good old-fashioned mailboxes.

In my time running a restaurant marketing agency, I've been fortunate to learn the exact messages and tactics that get customers to take action after checking their mailboxes.

Publisher: www.fastcasual.com
Date: 2022-02-02T06:00:00-05:00
Author: Wayne Wilson
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Fifth Third Bank hires Tiffani Jett as vice president, regional marketing manager

Tiffani Jett joins Fifth Third Bank’s Kentucky leadership team as Vice President, Regional Marketing Manager. She is responsible for events, communications, and public relations in this role.

Jett has over 10 years of experience in marketing and communications. She previously served as Director of Marketing for Embry-Riddle Aeronautical University’s Worldwide Campus in Daytona Beach, Fla.

Date: Est. reading time
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5 Digital Marketing Takeaways to Help Plan for the Year Ahead

Here are five digital marketing takeaways to carry with you into your planning sessions for this year and the upcoming holiday season:

In fact, nearly half of consumers started their holiday buying before November last year, according to the NRF . While that's up significantly from previous years, early shopping has always been popular, with around 40% of consumers buying before November on average over the past decade.

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Publisher: CMSWire.com
Twitter: @CMSWire
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