Former New York Governor Andrew Cuomo formally launched a digital and television advertising campaign on Monday aimed at rehabilitating his image, six months after he resigned over a damning report by the state Attorney General accusing him of multiple sexual-harassment allegations.
AstraZeneca doubles down on animation—with a '60s spin this time—in new Breztri ad campaign |
AstraZeneca is sticking with an animated fantasyland theme for its Breztri TV ad but uses a blast from the past to depict a brighter future.
"Before Breztri, I was stuck in the past," the woman says, but then walks through a magical door (think "Who Framed Roger Rabbit?") and becomes a real person by realizing she needed Breztri.
TX Whiskey serves Texas cool on ice with new ad campaign | Marketing Dive
TX Whiskey, which is owned by Pernod Ricard, has teamed up with actor Scoot McNairy ("Narcos" and "Argo") for a series of spots eyeing millennial drinkers while distinguishing itself as a uniquely Texas brand .
The ads show McNairy, a Texas native, enjoying a glass of whiskey on the rocks among a diverse group of people, wrapping with the catchphrase, "Our Whiskey, Our Way." The new spots were produced with the advertising company Tombras and were shot at TX Whiskey's distillery, Whiskey Ranch.
Fair Harbor Launches Its First Ad Campaign, Touting Chafe-Free Swim Trunks 02/28/2022
Fair Harbor, the fast-growing sustainable swimwear brand, is expanding, moving into women’s clothing and introducing its first-ever national TV campaign.
The campaign is from Walrus and stars a salty, gritty old sea captain. He’s full of horror stories about bathing-suit chafing and the ravages of salt, sand and aggravating mesh on men’s private parts.
Sanford Health launches ad campaign to reach rural patients
Sioux Falls, S.D.-based Sanford Health launched a brand campaign communicating its commitment to its expansive patient base.
Sanford is rolling out the campaign across billboards, television ads, social media and landmarks across its patients' communities — including on grain bins on farms.
Loop rebrands its identity with new ad campaign featuring Kunal Kapoor - Exchange4media
Amrit Singh, Co-founder and CRO, Loop, outlines the goals of the rebranded logo, the brand's association with the actor and more
Loop, p rimary care and group health insurance provider and the first of its kind to have an in-house medical team, today announced its rebranding to renew its corporate vision and usher in the next phase of rapid growth.
Double Impact: Van Damme and 777 team up for ad campaign
Belgian online casino and sportsbook operator 777.be has added some muscle to its marketing efforts.
Jean-Claude Van Damme will star in a series of commercials, extending their partnership that began in 2019.
The Brussels-born Hollywood star will feature in two ads that were shot in January and are set to be released this week.
Alaska Airlines is increasing its advertising in California
This year, residents of California's San Francisco Bay Area are likely seeing more advertising from Alaska Airlines. The airline has added out-of-home placements, print ads and podcasts to its advertising mix as well as TV spots during the Olympics and the Super Bowl.
The airline is aiming to prove the success of its current ad campaign to a crucial target demographic: California, the most important market for Alaska Airlines, according to Natalie Bowman, director of marketing for the airline.
5 ways brand lift studies can boost measurement tactics | Ad Age
Data-driven insights are an integral part of running digital campaigns. Metrics provide a snapshot of how well brand messaging is resonating with a target audience, enabling marketers to measure the impact of their strategy.
Brand lift studies generally rely on a survey format, which enables the advertiser to gain insight into the audience. The tactic leverages a methodology to gather feedback from consumers in the real world.
Telling me to quiet down about Andrew Cuomo's atrocities because there are other important issues in the world will… https://t.co/sutmWPnuZi JaniceDean (from NYC!) Mon Feb 28 13:12:03 +0000 2022
Tomorrow Andrew Cuomo's team of gaslighters will be running commercials on television claiming he's an innocent man… https://t.co/WJrdGh1SSJ JaniceDean (from NYC!) Sun Feb 27 15:12:14 +0000 2022
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