I was excited to open it. The website had been compelling, and the box was beautifully designed. The product was exactly as advertised. And then I saw the sheet.
It was a simple slip of paper, containing the assembly instructions, apparently cranked out on the company's photocopier. The text was skewed on the page, so whoever copied it apparently couldn't be bothered to make sure it was straight before pressing the button.
5 Ways Marketing Leaders Can Drive More Value in 2022
Marketers must claim the broader growth agenda, connecting the dots across data, digital, and the full customer journey.
As the pace of digital transformation continues, marketers are now taking center stage in their organizations, connecting the dots across customer needs and data, business priorities, and the digital agenda.
Interactive and visual content is key to improving product marketing - here's why
The need for easy-to-access and consume product content is critical as customers spend a lot more time researching and learning about products long before interacting with a salesperson. And it's equally essential for salespeople to be able to offer customers this type of content.
Podcast: Dear Anna: What Must I Know About Event Marketing? | Roofing Contractor
Many of you listening, whether you like it or not, get involved in helping your companies promote themselves, and local events are a great way to build your brand.
RC Publisher Jill Bloom sits down with Anna Anderson, CEO of Art Unlimited , to talk about some innovative ideas for event marketing.
Inside the Future of KFC's Marketing
In a single six-month period, KFC has upended its bucket of marketing, with a total overhaul of its agency relationships, strategy and leadership. Nick Chavez took the reins as KFC's new CMO last November, selecting MullenLowe and Spark Foundry as its new creative and media agencies.
Google Marketing Platform: Data Management Platform Review
Google Marketing Platform is a data management platform (DMP) that specializes in online advertising and analytics for both enterprises and small businesses.
As an expansion of other Google advertising tools, like Google Ads , Google Marketing Platform consolidates marketing and advertising activity and aids with process management and automation.
Become a Metaverse marketing maven
Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market.
According to Statista.com , there are already 1 billion active AR users worldwide, and the number will almost double by 2024.
10 Creative Digital Marketing Ideas for Local Businesses
Maybe your friends showed it to you. Maybe you just saw a nice sign and came in one time. Or maybe you saw one of their amazing marketing campaigns.
However, there is a problem: for local businesses, it’s often harder to find budgets for marketing activities.
List of Marketing Services - NH Business Review
ActiveEdge
3 Pitford Way
Nashua, NH 03063
603-889-3925
activeedge.com
info@activeedge.com
Deepak Gursahaney
Marketing, Branding, Web, Print, Interactive, Technology, Social Media, Search Engine Optimization
AirTank
45 Main Street, Suite 316
Peterborough, NH 03458
603-945-7587
airtank.com
info@airtank.com
Patrice Hampson
E-Commerce Growth and Development, Website Design and Development, Amazon Strategy, PPC Advertising, Social Media Marketing, Brand Development
Smith | Schnider, Real Estate Industry Leader, announces new VP of Marketing | Real Estate Weekly
Smith | Schnider, a real estate industry leader specializing in providing sales and marketing services to developers and home builders, recently hired Sue Martinez as Vice President of Marketing.
Martinez will work as part of the Smith | Schnider executive team to manage company marketing efforts and assist in achieving project sales goals.
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