For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential.
Of course, this doesn't mean that outbound marketing techniques like cold-calling or paid TV spots are entirely obsolete. In fact, it's likely your business relies on one or more outbound marketing methods to nudge prospects in the right direction.
The Importance of Culturally Inclusive and Relevant Marketing
Diversity, equity, and inclusion (DE&I) is clearly on the radar of all industries, including pharmaceutical manufacturers and marketing/advertising agencies.
But marketing and advertising itself as an industry appears challenged in recruiting and retaining diverse employees.
This might look strikingly similar to what has preceded the marketing and advertising employers in regard to STEM. And, similarly, it resembles a Diversity 2.0 approach.
Marketing Morsels: A Cheese Heist and Last-Minute Valentines
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!
Small Business Owners Can Learn to Navigate Digital Marketing with Online Courses | Texas News |
Marketing To Women: It's Time For Businesses To Finally Get It Right
It's time to really understand what women want and deliver it through effective marketing to women that makes sense in today's world.
Think of your mother. Wife. Sister. Female friends. How much do they have in common personality-wise? How different are they? Your mom might be a mountain-climbing yogini, while your sister is a conservative knitter. How on earth can you use the same marketing campaign to reach both of them?
Marketing tech startup Branch valued at $4 billion after latest funding | WTVB | 1590 AM · 95.5 FM
(Reuters) – Palo Alto-based Branch, which makes tools that help businesses measure their marketing programs, said on Thursday it raised $300 million in fresh capital that valued the company at $4 billion.
The latest fundraise was led by existing investor NEA, a venture capital firm that primarily invests in technology and healthcare companies.
L'Oreal shares slip as marketing spending weighs on margins | WTVB | 1590 AM · 95.5 FM | The Voice
PARIS (Reuters) – Shares in the world's largest cosmetics company L'Oreal dropped on Thursday as higher marketing spending pressured profitability, overshadowing forecast-beating sales and market share gains.
Fuelled by demand in North America, the beauty giant's sales rose 11.2% on a like-for-like basis over the fourth quarter to 9.09 billion euros ($10.40 billion), beating analysts' forecast of 8.74 billion euros in a Refinitiv poll.
Marketing Manager Taking the heart | Help Wanted | ...
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Why are you doing this, other than to ramp up unnecessary fear? Most people have zero chance of getting HIV. Th… https://t.co/apdIiaRFfX prwhittle (from London) Tue Feb 08 13:23:28 +0000 2022
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