Thursday, February 24, 2022

West Virginia International Yeager Airport unveils new logo, ad campaign as part of rebranding -

CHARLESTON, W.Va. — West Virginia International Yeager Airport unveiled its new logo and launched an ad campaign on Wednesday as part of its rebranding efforts.

The airport’s new name, a change from Yeager Airport, rolled out at the start of the year but the launch Wednesday marked a day airport officials have worked towards.

Publisher: WV MetroNews
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Putting Pokémon in Reality TV Shows Leads to Nostalgic Chaos

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Date: 2022-02-22T14:46:48-05:00
Twitter: @adweek
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Martin Luther King, III makes case for Black Vice Chancellor in ad campaign - Delaware Business Now

Following the recent retirement announcement of Vice Chancellor Joseph Slights III from Delaware's Court of Chancery, Citizens for a Pro-Business Delaware is announcing the launch of a six-figure advertising campaign calling on Governor Carney to nominate a Black vice chancellor.

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Publisher: Delaware Business Now
Date: 2022-02-23T23:10:00 00:00
Author: Delaware Business Now
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Nielsen Adds Streaming Data to Ad Campaign Planning Tool | Broadcasting+Cable

Nielsen said it has integrated streaming data from connected television sets into Nielsen Media Impact, its media planning and optimization tool.

The streaming data comes from Nielsen’s Streaming Platform Ratings product, which uses people-powered panels and proprietary metering technology to measure what content is streamed, the device used to stream and the streaming source application.

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Publisher: Broadcasting Cable
Date: 2022-02-23T13:00:00Z
Author: Jon Lafayette
Twitter: @bcbeat
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Caesars Set To Curtail Ad Spending Despite Hot Start In New York
Publisher: SportsHandle
Date: 2022-02-23T10:30:51-05:00
Twitter: @mattrybaltowski
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New Ad Campaign Removes J.K. Rowling From The 'Harry Potter' Brand

As you can see below, the advertisement shows a closeup of someone’s face with the following text:

There is a concerted effort to make women & girls terrified to speak up for ourselves & our rights.

But reality is reality. No one can actually physically change their biological sex & @jk_rowling created Harry Potter. You can imagine it different all you want, but it isn't. pic.twitter.com/QxLgt9SNN1

Publisher: ScreenGeek
Date: 2022-02-23T15:37:01 00:00
Author: Author J K Rowling is removed from the Harry Potter brand she created in a newly spotted marketing campaign ad
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Anti-Pebble Mine group launches $100k ad campaign to 'finish the job' - Undercurrent News

The Bristol Bay Defense Fund (BBDF) on Tuesday (Feb.

Publisher: Undercurrent News
Date: Est. reading time
Twitter: @undercur
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Jared Leto, Beanie Feldstein Star in Gucci Love Parade Ad Campaign – The Hollywood Reporter

The campaign continues the story that began on Nov. 3, when the Gucci Love Parade collection debuted in a blockbuster Los Angeles presentation on Hollywood Boulevard , with over 100 models emerging from the TCL Chinese Theatre.

Cyrus was among the star-studded crowd that night, along with Billie Eilish, James Corden, Olivia Wilde, Tracee Ellis Ross, Diane Keaton, Anjelica Huston, Lizzo, Serena Williams, Sienna Miller, Selma Blair, Natasha Lyonne, Gabrielle Union and Dwyane Wade.

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Publisher: The Hollywood Reporter
Date: 2022-02-21 04:01:23
Author: Ingrid Schmidt
Twitter: @THR
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