As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement.
In this column, you’ll find 103 small business marketing ideas designed to help you grow your business either through gaining new customers or retaining existing ones.
Hounds Town USA Hires David Martinelli as New VP of Marketing
Create Marketing That People Want, Not That They Ignore | Pet Age
A key challenge to pet brand marketing effectiveness is how to build tangible uniqueness in a sea of sameness. Ironically, in an industry preoccupied with product-centric messaging, the secret to incremental share gains isn't unlocked inside the bag or can.
In the pet food business, there is a predominant focus on what we describe as "better mousetrap" marketing – a repetitive formulation-to-formulation tug of war around assertions of nutritional superiority.
Marketing trends for April 1, 2022 | Ad Age
Old school Dr Pepper label uses a clock to showcase preferred consumption times .. pic.twitter.com/daFX97LKih
A creator marketing platform that goes by the name of #paid named Ian Leslie as editor in chief of its media brand, Banknotes.
Health technology company Color has hired Melanie Edison as chief marketing officer. She came from Amazon, where she most recently worked on Amazon Web Services.
A new way of marketing planning: At the last responsible moment
MarTech » Marketing Management » A new way of marketing planning: At the last responsible moment
There's a big misconception in agile marketing and that's, "We're agile—we don't have to plan." Well, that couldn't be further from the truth.
Let's say you want to take your dream vacation to Europe in two years. Now, what if I told you that today you needed to know where you were going to eat each day and what meals you were going to order at the restaurant. That seems pretty ridiculous, doesn't it?
What Women Marketing Leaders Admire Most About the Next Generation
For Women's History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers.
SaaS Content Marketing: A Complete Guide [eBook]
You’ve probably heard that content marketing is an essential part of your marketing strategy and key for new customer acquisition and retention.
But for SaaS marketers in competitive markets, you need a SaaS-specific strategy to take you that extra mile.
Speaker: Marketing your services is an obligation
Kading D. Global Contact Lens Forum – Unconventional marketing of your specialty lens practice. Presented at: Vision Expo East; March 31-April 3, 2022; New York.
NEW YORK – Optometrists have an obligation to communicate to their community the services they offer in their practices, Dave Kading, OD, FAAO, said here at Vision Expo East.
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