SMS is a must-have channel for everyone looking to stay ahead of marketing trends. Shoppers today are searching for engaging mobile-first experiences, and brands that succeed in delivering those experiences will outshine their competitors and win the long-term loyalty of their customers.
Strategies for marketing to millennials, Marketing & Advertising News, ET BrandEquity
Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women's day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace.
Zapier Announces Marketing Operations Appreciation Day
The day marks a celebration of the hard-working individuals who keep marketing teams running smoothly. Nominate yourself or others for the 2022 Marketing Ops Awards.
"With an ever increasing dependency on data, and as the number of tools that marketing teams use grow every day, there's a clear need to have a marketing ops team at every business," said Moody Glasgow , Chief Marketing Officer at Zapier .
Fast food? Sure. Fast marketing? NO WAY. Eric explains. - MoreThanTheCurve
RE/MAX Ready’s Eric Rehling discusses why consistency, not speed, is the consistency in marketing.
BOSS Names Paul Syarto Chief Strategy Office and Amanda Wild Chief Marketing Officer | Business Wire
Serial entrepreneur and technology mogul, Chief Strategy Officer Paul Szyarto, brings his experience leading Microsoft Azure development and decades of consulting experience optimizing the bottom lines of more than six hundred global companies including Goodyear, BP, GE, Kellogg, and many more.
Why your clients struggle with marketing reporting
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below.
28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The last thing your clients want to do is chase down reporting across multiple tools and channels and try and make sense of it themselves.
ICYMI: Marketers Moving Jobs, Chief Marketing Officer Success Playbook
WARC Says Global Marketing Budgets Are Growing More Slowly In 2022. | Story | insideradio.com
From the gas station to the supermarket checkout line, it is not hard to find an impact on the global economy as result of not only the ongoing pandemic but also the war in Ukraine.
"This may represent an easing of growth following the COVID recovery in budgets in the second half of 2021. Supply chain disruptions may also be a contributing factor to slowing marketing growth," said WARC in its latest report.
VS Associates Appoints Tom Krutilek as Director of Marketing | News | wfmz.com
VS Associates appoints Tom Krutilek as Director of Marketing. Tom Krutilek is a high-performing marketing executive and brings over 25 years of experience to VS Associates.
"We are very excited to welcome Tom to our team at VS Associates," said Valentino Scott , Chairman, and CEO of VS Associates. "Tom will bring a greater focus on marketing, branding and customer relationship experience to our colleagues.
15 Top Digital Marketing Tools & Why We Love Them
The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone.
Marketers need tools more than ever to automate repetitive tasks, augment our skills, collaborate more effectively, and scale what we’re doing right.
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