Tuesday, April 5, 2022

New York launches ad campaign in Florida against ‘Don’t Say Gay’ bill

NEW YORK (CNN) – A Florida law is getting pushback in New York, and a new ad campaign is targeting residents in the Sunshine State.

The word "gay" is written in different colors on the ad with the message, "Come to the city where you can say whatever you want – New York City loves you," in the middle.

Publisher: https://www.knopnews2.com
Twitter: @KNOPTV
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Discovery Using EDO To Measure Ad Campaign Impact | Broadcasting+Cable

Discovery said it will be using data from EDO to measure the impact of ad campaigns on achieving client’s business objectives.

EDO’s Ad Engage product, which focuses on search activity after a commercial appears, will be used by Discovery during the upfronts. 

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Publisher: Broadcasting Cable
Date: 2022-04-05T16:11:39Z
Author: Jon Lafayette
Twitter: @bcbeat
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Texas A&M Awarded For Its 'Where You Belong' Ad Campaign - Texas A&M Today

Texas A&M University — in collaboration with Make Something Beautiful , a Texas-based video production company — has received six awards from The American Advertising Awards, including Best of Show and four golds in the Fort Worth Region.

In fall 2021, Texas A&M launched its “Where You Belong” campaign, a series of videos highlighting current and former Texas A&M students and the diversity and breadth of options at the nation's largest public university.

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Publisher: Texas A&M Today
Date: 2022-04-04T11:03:11-05:00
Author: Lesley Henton
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NY nursing home industry launches ad campaign for funding

A nursing home industry organization on Monday is set to launch a $100,000 ad campaign to push for a long-term funding plan in the New York state budget. 

The ad campaign from the Coalition for Quality Long Term Care is being announced as state lawmakers and Gov. Kathy Hochul are yet to strike an agreement on the budget plan, which had been expected to pass last week. 

Date: HTML5 Flash
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Grayscale to Launch Massive Ad Campaign

According to a Tuesday report by Business Insider, Grayscale , a subsidiary of Digital Currency Group, will run a big ad campaign on Amtrak, the main provider of intercity passenger rail service in the U.S.

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Texas Bank to Add Bitcoin Salary Payments in Employee Savings Program

The news comes as Grayscale is fighting tooth and nail to convert its flagship Grayscale Bitcoin Trust (GBTC) into a spot-based exchange-traded fund.

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Publisher: U.Today
Date: 2022-04-05T20:14:42 0000
Twitter: @Utoday_en
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New Inclusive Boston ad campaign aims to change perception of city - The Boston Globe

"This is my Boston accent," a young woman declares in Korean, holding a skateboard and looking directly into the camera.

Seconds later, her message is echoed by other members of a diverse cast of Bostonians: a Black academic and author standing in a cavernous library; a woman speaking sign language on a long marble staircase; a redheaded man with a newsboy cap and a beer in his hand; a dog yapping at his owner's ...

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Publisher: BostonGlobe.com
Date: 2022-04-04T20:47:53.329Z
Twitter: @BostonGlobe
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NY launches 3-month cannabis education ad campaign

NEW YORK (WCBS 880) — New York State has launched a three-month media blitz to educate people about the rights and wrongs of marijuana now that cannabis is legal in the state.

The ad campaign, being run by the state's of Office Cannabis Management, will inform New Yorkers on who can consume, where to consume, and how to consume safely.

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Date: 2022-04-04T22:00:09.955 00:00
Author: Sean Adams Marta Zielinska
Twitter: @audacy
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Report: Tobin James owner runs ad campaign against DA Dan Dow - Paso Robles Daily News

A full-page ad in the March 17 New Times SLO attacks San Luis Obispo County District Attorney Dan Dow.

Threats, negative ads target SLO County district attorney – Cal Coast News reports – Paso Robles winemaker Tobin James Shumrick has run a four-week-long series of ads targeting San Luis Obispo District Attorney Dan Dow's re-election.

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Publisher: Paso Robles Daily News
Date: 2022-04-04T14:00:32 00:00
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Bill Fries — aka C.W. McCall — kept trucking with award-winning ad campaign, No.

Publisher: Omaha World-Herald
Author: Kevin Cole World Herald Staff Writer
Twitter: @owhnews
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