Sunday, April 24, 2022

Stacy Cornay: Public policy represents marketing at highest level

Nearby, a group of farmers were talking about the importance of agriculture. While elected officials listened, they presented their case for more inclusion when discussing the water needs of the state.

This takes place every day in Capitols throughout the nation. Groups of people convene, re-convene, and rotate in a kind of dance. It is marketing at its highest level.

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Publisher: Boulder Daily Camera
Date: 2022-04-24T13:00:06 00:00
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Cannabis marketing remains a challenge - SmartBrief

Cannabis brands have their hands tied when it comes to marketing, even as the industry gains legitimacy.

New Jersey begins recreational sales of cannabis today, a major step for an industry that has been fighting state by state for legitimacy. Yet the industry still faces significant hurdles when it comes to cannabis marketing.

Publisher: SmartBrief
Twitter: @smartbrief
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Top Benefits of Video Marketing for Small Businesses | Sponsored | state-journal.com

With the online business scenario drastically transforming and evolving, video marketing has become a necessity, and it is especially true for small business owners who wish to thrive in the online domain. Video marketing plays a pivotal role in expanding small businesses.

From advertising a product or service, improving engagement with clients, or diversifying reach on social platforms, video marketing is adaptable and readily accessible. In addition, video marketing helps small businesses gain a competitive edge over their contenders.

Publisher: The State Journal
Author: Sponsored Content
Twitter: @statejournal
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AWS CMO Rachel Thornton on the future of customer-obsessed marketing in 2022 | VentureBeat

Business leaders around the world continue to adjust to the ongoing impact of the pandemic, while also trying to keep pace with rapid technological innovation.

Over the past few months, I've had the opportunity to join discussions with several of my industry peers on this topic in a variety of engagements. In January, for example, I joined Karen Walker, chief marketing officer of Intel, at her global marketing town hall.

Publisher: VentureBeat
Date: 2022-04-23T16:10:00 00:00
Author: Rachel Thornton AWS
Twitter: @venturebeat
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NMSU National Agri-Marketing Association team competes in semifinals at nationals

LAS CRUCES - New Mexico State University's National Agri-Marketing Association team competed and made it to the semifinal round at the National NAMA competition in Kansas City, Missouri, April 6-8.

NMSU NAMA is a team of undergraduate students that works to create a successful marketing plan for a new-to-market or under marketed agricultural product. Students learn first-hand on the process of developing and marketing products.

Publisher: Las Cruces Sun-News
Author: Nicole E Drake
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Marketing Tips For a Plastic Surgery Practice | Sponsored | state-journal.com

More people are opting for plastic surgery, and like the patient numbers, the number of plastic surgery clinics is increasing.

You may be the best brain in your field and know your onus when it comes to ensuring that your patients have the best surgical outcomes. But that alone doesn't guarantee a successful practice. You need to figure out how to get the right people interested in you.

Publisher: The State Journal
Author: Sponsored Content
Twitter: @statejournal
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The Importance of An Effective Marketing Strategy in Reaching Your Business Goals

Establishing an online presence, engaging with consumers, and building trust with your audience will place your brand at the top of mind. A powerful marketing strategy results in these five benefits to drive ROI.

Brand familiarity is a goal that nearly every business wants to achieve. After all, Edelman's survey results show that 81 percent of consumers need to be able to trust a brand before they buy from them.

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Publisher: Entrepreneur
Author: Grace Kim
Twitter: @Entrepreneur
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UMass Boston launches new marketing campaign - The Boston Globe

The University of Massachusetts Boston wants you to know more about what it calls the city's "best kept secret": itself.

That's the thrust of a new brand and marketing plan, to be announced Monday, that frames Boston's only public research university as a modern institution ready to tackle the challenges of the future.

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Publisher: BostonGlobe.com
Date: 2022-04-24T21:00:00.769Z
Twitter: @BostonGlobe
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10 Ways to Help Your Current Online Marketing Strategy Go Further - Small Business Trends
Publisher: Small Business Trends
Date: 2022-04-23T13:00:05 00:00
Twitter: @smallbiztrends
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Data science could revive targeted marketing after iOS 14 privacy crackdown | VentureBeat

Even before the iOS 14.5 update , protecting consumer privacy has been a high priority for big tech and for brands and marketing. Over the next few years, major platforms are likely to implement more consumer controls and these controls can further complicate digital marketing strategies.

With the release of iOS 14, Apple's users can now opt out of targeted tracking and they're seizing the opportunity. More than 62% of people who upgrade to iOS 14 opt out, reducing the effectiveness of digital advertising, which in turn increases digital marketing costs by more than 20%.

Publisher: VentureBeat
Date: 2022-04-23T17:10:00 00:00
Author: Alex Song Proxima
Twitter: @venturebeat
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