Thursday, April 14, 2022

‘The Chosen’: ‘Defaced’ billboards part of ad campaign to grow audience - Deseret News

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Publisher: Deseret News
Date: 2022-04-14T18:29:37.278
Author: https www deseret com authors trent toone
Twitter: @deseretnews
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Ex-national security officials warn against antitrust bills in new ad campaign | The Hill

Former high-ranking national security officials are urging lawmakers to abandon antitrust legislation targeting U.S. tech giants as part of a seven-figure ad campaign first shared with The Hill.

The ads, which are being run by the American Edge Project, an advocacy group backed by Meta and several lobbying groups funded by Amazon and Google, warn that legislation to weaken American tech companies would undermine U.S. competitiveness with China and Russia.

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Publisher: The Hill
Date: 2022-04-12T16:11:36 00:00
Author: Karl Evers Hillstrom
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New Virgin Atlantic Ad: "See The World Differently" - One Mile at a Time

Virgin Atlantic has today launched a new brand and advertising campaign, which is the first from the company in more than two years, since the start of the pandemic.

Virgin Atlantic’s latest ad campaign has the tag line “see the world differently.” As it’s described, this line draws on the company’s heritage of challenging the status quo, and recognizing that the travel industry is entering an exciting new era.

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Publisher: One Mile at a Time
Date: 2022-04-14T11:09:58 00:00
Twitter: @onemileatatime
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JobsOhio has a $50M ad campaign, but how does it measure success? - Ohio Capital Journal

JobsOhio has been promoting its “Ohio is For Leaders” marketing campaign on billboards and in TV advertising. Screenshot from YouTube.

The ad is a play on the now-threadbare Austin slogan, “Keep Austin Weird.” But it makes a valid point.

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Publisher: Ohio Capital Journal
Date: 2022-04-11T07:55:48 00:00
Twitter: @OhioCapJournal
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Beasley begins Senate ad campaign ahead of primary | CBS 17

“She needs to be concentrating on the intensity of November and the fall campaign. The introduction of her to the state is really setting up the dynamics of what we will see after the summer,” said Bitzer.

As the presumptive nominee, it may seem surprising to see Beasley’s ad before the primary.

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Publisher: CBS17.com
Date: 2022-04-13T20:16:08 00:00
Author: Russ Bowen
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Amgen rejuvenates Enbrel ad campaign as biosimilars remain sidelined – Endpoints News

Amgen wants to know who’s in? For Enbrel, that is, in a new campaign focused on the future for people with rheumatoid arthritis and psoriatic arthritis who say in TV ads: “I’m in for what’s next.”

The latest work evolves previous Enbrel messages, building on patient insights, said Wendy Lua, Amgen director, consumer marketing.

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Publisher: Endpoints News
Twitter: @endpts
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Clever Is the Enemy of Smart: Three Ways To Run a Successful Ad Campaign on a Budget

How important is it to be clever when creating ads? Arguably "clever" campaigns like " Got Milk ," " What happens in Vegas, stays in Vegas " and " I Heart NY " made these brands legendary.

SUCCESs is great for something where the message is the product, but what good is a clever ad if nobody buys what you are selling ?

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Publisher: Newsweek
Date: 2022-04-12T10:36:54-04:00
Twitter: @newsweek
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Dems launch Tax Day ad campaign in Arizona to highlight GOP’s proposed tax increases

“Washington’s full of a bunch of do-nothing people who believe that no conservative idea can ever happen, nothing will change for the better as long as they’re in charge, and that’s why we’re going to get rid of them,” the senator said, ambiguous about who ...

Publisher: TucsonSentinel.com
Date: Published
Author: Jim Small
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