Marketing Guide for Logistics Businesses To Fuel Growth
Driving growth and awareness for a third-party logistics business or air freight forwarding company can be challenging. The day-to-day operations and development take up significant time, not to mention addressing the challenges in the industry and supply chains.
Many logistics companies are adept and sophisticated with improving supply chain management , maximizing efficiency, and streamlining operations, but that hasn't moved into the growth aspect of the business.
V12, A Porch Company, Unveils 2022 Marketer's Perspective on Mover Marketing Report
Nearly Half of Mover Marketing Users Admit Mover Marketing has a Significant Impact on Overall Marketing Performance
The 2022 Marketer's Perspective on Mover Marketing Report was conducted in conjunction with Ascend2, who ran an online study in February and March 2022 of over 250 marketing professionals working for enterprise organizations in the B2C channel.
Why we care about social media marketing: A guide for brands
MarTech » Marketing Operations » Why we care about social media marketing: A guide for brands
Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more.
4.62 billion people worldwide use social media, and the social media advertising market's worldwide revenue was $153 billion in 2021, according to data from Hootsuite.
Good morning: Everything a company does is part of its marketing
MarTech » Advertising » Good morning: Everything a company does is part of its marketing
MarTech's daily brief features daily insights, news, tips, and essential bits of wisdom for today's digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.
Quimby Melton, CEO of Confection, on Helping Marketing Agencies Succeed - Grit Daily News
Quimby Melton, CEO of Confection, sat down with Grit Daily for a long chat about marketing and ad tech, dealing with difficult clients, and the conflicting demands for data privacy and effective online advertising.
Grit Daily: What was your company’s call to action? What inspired you to start confection.io?
Quimby Melton : Before Confection, I ran a marketing agency called Studio Hyperset. Confection's co-founder and CTO, Bruno Cantuaria, was one of our technology partners.
Use Revue for Twitter Content Marketing - Practical Ecommerce
The fundamental advantage of this service is that Twitter will help promote the newsletter directly on the user’s Twitter profile. For example, Creator Jay Clouse shares his Creative Champion Newsletter on his profile, exposing it to more than 14,000 followers.
Marketers might find that the Revue feature is an excellent way to attract and engage potential customers.
Take control of your digital marketing by prioritizing your online pre
Your website is the foundation of your entire brand image online. If customers can’t find your website in their search, you’re missing out on potential revenue.
Understanding the performance of your organic marketing content to unlock its full potential for demand generation is a science that every enterprise must master. Unlocking your organic opportunity requires coordination between web, content, and SEO teams.
HYCM: Rethinking affiliate marketing in FX | World Finance
The world of online trading has grown precipitously over the last few years in no small part due to technology broadening the accessibility of the markets.
In some ways, affiliate marketing is an unsung hero. Its siblings, SEO, content marketing and PPC have had the spotlight on them for a long time, while this tried and tested marketing mainstay sometimes doesn't get the attention it deserves.
Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?
In recent months, marketers have seemed to be more and more bullish on the metaverse.
Marketers are always looking to be part of the next big thing, whatever that may be, so experimentation makes sense.
Some agency execs question the purpose of metaverse marketing, wondering what problem it solves for marketers as well as the audience.
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