Saturday, May 7, 2022

Candidate Georgette Gómez criticized in new ad campaign | cbs8.com

SAN DIEGO — A new campaign ad from the Peace Officers Research Association of California is out, and it's against Former San Diego City Councilmember Georgette Gómez. Gomez is running for the 80th Assembly District against David Alvarez.

The ad shows Gómez calling to defund police back in 2020 when she was on the San Diego City Council, at the same time she was getting special protection by police at her house.

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Publisher: cbs8.com
Date: 11:05 PM PDT May 6 2022
Twitter: @CBS8
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Here is how to design an ad campaign that speaks to a wide audience

Small and medium enterprises (SMEs), unlike their larger counterparts, rarely have the resources for ad campaigns aimed at different sets of consumers. Few businesses make different TV commercials for urban markets and rural. For most SMEs, one campaign must fit all.

This is a tall order in a society where social, economic and regional diversity is highly pronounced. When this is the mix that you are targeting, your ads must speak the universal language.

Publisher: Moneycontrol
Twitter: @moneycontrolcom
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Intuit to pay $141 million for ‘free’ ad campaign | PBS NewsHour

NEW YORK (AP) — The company behind the TurboTax tax-filing program will pay $141 million to customers across the United States who were deceived by misleading promises of free tax-filing services, New York’s attorney general announced Wednesday.

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Publisher: PBS NewsHour
Date: 2022-05-04T12:59:59-04:00
Twitter: @newshour
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Explore Boone's "Got Awe" Ad Campaign Wins 2022 Integrated Ad Campaign Award - High ...

Explore Boone  and their marketing agency, Miles Partnership, won an “Outstanding Integrated Ad Campaign” award in the 2022 Internet Advertising Competition from the Web Marketing Association for their “Boone’s Got Awe” campaign.

“For this campaign, we wanted to put the viewer in the scene, capture their attention and inspire them to come experience the 'awe' of Boone’s natural surroundings in person rather than a traditional static scenic vista,” said Wright Tilley, Executive Director of the Boone and ...

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Publisher: High Country Press
Date: 2022-05-05T17:26:37 00:00
Twitter: @hcpress
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Valentino to Launch New Ad Campaign Photographed in London – WWD

MILAN —  Valentino is launching a new campaign for the brand’s “Promenade” fall 2022 womenswear collection and for its “After Club” fall 2022 menswear collection.

Called “Portrait of a Generation,” the campaign will bow in mid-May first online and then in print.

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Publisher: WWD
Date: 2022-05-05 00:01:36
Author: Luisa Zargani
Twitter: @wwd
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Ford's latest EV ad campaign focuses on the 'frunk' | Automotive News

Frunk is slang for front trunk, or the empty space in the front hood where the gas-powered cars keep the engine. EVs don't use internal combustion engines, freeing the space up for storage.

The social media-led campaign centers on the question of “how can we get this term into the lexicon, where it’s in pop culture and it’s not in a cheesy way” said Tania Taiwo, a creative/writer for ad agency Wieden+Kennedy, which handled the campaign. 

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Publisher: Automotive News
Date: 2022-05-03T07:21:13-04:00
Author: https www facebook com
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Godlewski Campaign: "State Treasurer Sarah Godlewski was the first statewide candidate to address ...

State Treasurer Sarah Godlewski was the first statewide candidate to address the issue in a campaign ad.

In the spot — which Godlewski's campaign said will air on television statewide with a six-figure buy — the candidate walks in front of the U.S. Supreme Court, where she says "it looks like Ron Johnson is gonna get exactly what he wants: Overturning Roe v. Wade.

Date: 2022-05-06 13:39:44
Author: Anthony Trombi
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Drew Barrymore's First Grove Collaborative Campaign Takes An Optimistic Tone To Address Plastic's ...

Drew Barrymore, who recently became an investor in Grove Collaborative, stars in a new ad campaign by the CPG brand.

Drew Barrymore went to bed upset after watching Don't Look Up , Adam McKay's 2021 allegory for the climate crisis. As the asteroid got closer and closer to Earth, no one—not journalists, leaders or celebrities—could convince people of the danger it posed. It felt all too real.

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Publisher: Forbes
Date: 2022-05-06
Author: Marty Swant
Twitter: @forbes
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Lessons from Samsung's ad controversy - SmartBrief

Samsung’s ad showing a woman running at night prompted a social media controversy. The brand has apologized. What can others learn?

As part of its global “Night Owls” campaign, Samsung released a 60-second spot that shows a woman running alone along city streets at 2 a.m. while wearing earbuds.

Publisher: SmartBrief
Twitter: @smartbrief
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Incumbent Gus Bilirakis launches reelection campaign ad for CD 12

U.S. Rep. Gus Bilirakis has launched a six-figure ad campaign as he seeks the nomination for Florida’s 12th Congressional District.

The 30-second ad, titled “Florida Values,” will be distributed via cable districtwide as well as on digital platforms.

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Publisher: _____
Date: 2022-05-03T22:08:39 00:00
Twitter: @Fla_Pol
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