Sunday, May 8, 2022

Career advice from 7 marketing leaders - SmartBrief

We asked marketing leaders and hiring managers for their best advice on how to advance your marketing career. Here are their top five tips.

These days, advancing your marketing career requires navigating a fast-changing environment and constantly learning new skills.

Publisher: SmartBrief
Date: 2022-05-06T20:18:20 00:00
Twitter: @smartbrief
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This may be the best piece of Mother's Day marketing I've ever seen | ZDNet

Chris Matyszczyk is an award-winning creative director who now runs the consultancy Howard Raucous LLC.

Yet marketers don't seem to know whether or how to address such mundane realities. So they plow on with expected, relentless messages and spray them over everyone.

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Publisher: ZDNet
Author: Chris Matyszczyk
Twitter: @ZDNet
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10 Expert Tips for Stepping Up Your Social Media and Content Marketing - Small Business Trends

Once you've mastered organic content and social marketing, you may benefit from paid ads. To get the most from your investment, read this Amy Porterfield post about creating high converting, low cost ads. Then head to the BizSugar community to see what members are saying.

Publisher: Small Business Trends
Date: 2022-05-07T13:00:26 00:00
Twitter: @smallbiztrends
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Why Your Marketing Strategy Should Be About Conversations, Not Interruptions | Inc.com

In my new book,  Exponential , I look at how brands can grow dramatically by redefining the role of advertising.

Great brands now focus on empowerment over interruptions.

But the most successful brands these days understand that for advertising to be useful, it must create a value exchange: Brands give customers meaningful content and experiences, and customers respond by giving their time, data, attention, and recommendations.

Publisher: Inc.com
Date: 2022-05-06 14:48:00
Author: Jeff Rosenblum
Twitter: @Inc
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Vandergrift brewery Allusion wins national awards for clever beer-themed marketing | TribLIVE.com

Vandergrift’s only in-house brewery snagged two national awards this week for their marketing efforts in the beer industry.

Allusion Brewing Co. won “Best Tap Handle” and “Best Flight Display” at the Craft Beer Marketing Awards, held in Minneapolis on May 4.

Publisher: TribLIVE.com
Date: 2022-05-08T09:01:00-04:00
Author: Joyce Hanz
Twitter: @triblive
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Powerful marketing can drive a sustainable transformation | Sustainability Magazine

One of the immediate priorities for both business and society at large is the need for sustainable transformation.

Marketers have a great opportunity to champion getting back to the 'core of what marketing is' - exploring, uncovering, and sharing what their organisations do, and how they can make a difference while showcasing what needs to be done and supporting it with a strong business case. 

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Date: 2022-05-07T08:00:00Z
Twitter: @SustainabltyMag
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Integrates Launches New B2B Marketing Capabilities

Integrate, a B2B Precision Demand Marketing (PDM) supplier, announced Precision Social and cross-channel insights for its Demand Acceleration Platform at Forrester's B2B Summit North America.

As part of Integrate's cross-channel activation services, Precision Social joins Precision Syndication, Precision Digital and Precision Events as new additions to the portfolio. Integrate's Demand Acceleration Platform's new cross-channel Insights experience receives data from various products.

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Publisher: CMSWire.com
Twitter: @CMSWire
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The Power of Marketing: How To Make Your Business Thrive MyrtleBeachSC News

As a business owner, you know that marketing is important to get your company's name out there. But what you may not know is how to make your marketing efforts really thrive.

Almost every business can benefit from having a custom mobile app. This is the perfect platform for connecting with customers and sharing marketing content. However, not every business knows how to go about getting one developed.

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Publisher: MyrtleBeachSC news
Date: 2022-05-07T03:24:22 00:00
Twitter: @myrtlebeachessc
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The Art and Power of Marketing With and Through Partners - TechTarget

In our many conversations with partner marketing teams, we've seen a wide range of approaches when it comes to marketing with partners and marketing through partners.

For a better understanding of how organizations utilize the two motions to drive success in their partner marketing programs, Michael Latchford, VP of Strategic Alliances and Partner Marketing Services, spoke with Partner Marketing executives Helen Kim (Red Hat), Mark Murphy (Cisco), Julie Malloy ...

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Publisher: TechTarget
Date: 2022-05-06T15:17:06 00:00
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