Thursday, May 5, 2022

Intuit to pay $141 million for ‘free’ ad campaign | PBS NewsHour

NEW YORK (AP) — The company behind the TurboTax tax-filing program will pay $141 million to customers across the United States who were deceived by misleading promises of free tax-filing services, New York’s attorney general announced Wednesday.

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Publisher: PBS NewsHour
Date: 2022-05-04T12:59:59-04:00
Twitter: @newshour
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Valentino to Launch New Ad Campaign Photographed in London – WWD

MILAN —  Valentino is launching a new campaign for the brand’s “Promenade” fall 2022 womenswear collection and for its “After Club” fall 2022 menswear collection.

Called “Portrait of a Generation,” the campaign will bow in mid-May first online and then in print.

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Publisher: WWD
Date: 2022-05-05 00:01:36
Author: Luisa Zargani
Twitter: @wwd
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NYC launches ad campaign to curb dangerous driving

New York City has launched a $4 million ad campaign aimed at cracking down on speeding and other "dangerous driving behaviors," Mayor Eric Adams said Monday. 

The newspaper and online digital ads will appear in nine different languages, including Spanish and Chinese, the release said. 

Date: HTML5 Flash
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Ford's latest EV ad campaign focuses on the 'frunk' | Automotive News

Frunk is slang for front trunk, or the empty space in the front hood where the gas-powered cars keep the engine. EVs don't use internal combustion engines, freeing the space up for storage.

The social media-led campaign centers on the question of “how can we get this term into the lexicon, where it’s in pop culture and it’s not in a cheesy way” said Tania Taiwo, a creative/writer for ad agency Wieden+Kennedy, which handled the campaign. 

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Publisher: Automotive News
Date: 2022-05-03T07:21:13-04:00
Author: https www facebook com
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Lessons from Samsung's ad controversy - SmartBrief

Samsung’s ad showing a woman running at night prompted a social media controversy. The brand has apologized. What can others learn?

As part of its global “Night Owls” campaign, Samsung released a 60-second spot that shows a woman running alone along city streets at 2 a.m. while wearing earbuds.

Publisher: SmartBrief
Twitter: @smartbrief
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Incumbent Gus Bilirakis launches reelection campaign ad for CD 12

U.S. Rep. Gus Bilirakis has launched a six-figure ad campaign as he seeks the nomination for Florida’s 12th Congressional District.

The 30-second ad, titled “Florida Values,” will be distributed via cable districtwide as well as on digital platforms.

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Publisher: _____
Date: 2022-05-03T22:08:39 00:00
Twitter: @Fla_Pol
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Centraide begins its 2022 campaign and launches ad, "Without the burden of poverty and exclusion, ...

MONTREAL , May 4, 2022 /CNW Telbec/ - Two incredible volunteers are joining Centraide of Greater Montreal as co-chairs of its 2022 campaign.

"I am proud to join forces with Laurent and this year's cabinet members, who have generously agreed to help drive the campaign. Centraide does essential work in activating generosity in Greater Montreal .

Twitter: @Yahoo
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Watch: New Ford Ad Takes Shot at Billionaire Space Race

A new Ford ad airing during this weekend's Kentucky Derby takes a subtle dig at the billionaire space race that includes Tesla CEO Elon Musk. 

But the most probable target is Musk, whose company is the one that everyone, Ford included, is trying to beat as they shift toward selling electric vehicles. While others spend time and money on things like going to space, Ford is focusing on employing Americans and building cars, the ad implies.

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Publisher: Business Insider
Date: 2022-05-05
Author: Tim Levin
Twitter: @CarsInsider
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Prada '5/20' Spring 2022 Ad Campaign | The Impression

Review of Prada ‘5/20’ Spring 2022 Ad Campaign by Director Lorenzo Gironi and Photographer Mark Kean with models Alexander Poole and Lina Zhang

Prada celebrates 5/20, China’s day dedicated to love, with a lush new campaign by director Lorenzo Gironi and photographer Mark Kean .

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Publisher: The Impression
Date: 2022-05-03T16:00:56 00:00
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Mike Tyson poised to grow 'Mike Bites' cannabis brand | Ad Age

Mike Tyson seems intent on building a brand around one of the most infamous moments of his career—when he took a bite of Evander Holyfield’s ear in a boxing match 25 years ago. Tyson’s cannabis brand recently came out with ear-shaped marijuana edibles, called Mike Bites.

Mike Tyson has filed a trademark application for "MIKE BITES."

The filing indicates that @MikeTyson intends to sell "MIKE BITES"-branded:

1. Pillows
2. Clothing
3. Toys
4. Rolling papers

...and more 👇

Tyson already sells cannabis gummies using the name.

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Publisher: Ad Age
Date: 2022-05-04T14:17:52-0400
Author: https www facebook com
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