In this guest article by Lamia Lee, Vice President of Measurement – APAC, Lucid, she discusses the 5 C’s of measuring ad campaigns in order to guarantee success.
With so many ways to engage consumers today – whether through digital, online, print and broadcast – the potential to develop highly creative and relevant advertising campaigns has never been greater.
How a Throwaway Joke Became an Award-Winning Ad Campaign
In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.
Tristan Graham's work has garnered five Emmy nominations and at least 17 Cannes Lions awards (he truly can't remember!) So to say he is good at his job is more than an understatement.
Abbott unloads millions of dollars into early ad campaign - KTSA
SAN ANTONIO (KTSA News) — You’ll be hearing and seeing a lot more of Governor Greg Abbott in the coming months.
According to the Texas Tribune, the Governor’s re-election campaign is about to spend 20 million dollars in early ad buys.
Save A Lot puts private brands front and center in new ad campaign | Grocery Dive
The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.
Kiggins Frosted Toaster Tarts vs. Pop-Tarts. Mantia's Rising Crust Pepperoni Pizza vs. DiGiorno. Customers may be more familiar with the national brands, but Save A Lot wants them to opt for the private label versions.
Nonreligious To Launch Holiday Weekend Ad Campaign 07/01/2022
States not covered this weekend will get campaigns underway by Constitution Day on Sept. 17, FFRF said.
The billboards picture nonreligious citizens of each state with such quotes as “I’m an atheist and I vote” and “I’m secular and I vote.”
AHLA Foundation increases investment in ad campaign to attract workers - hotelbusiness.com
With 69% of Americans planning to travel this summer and the July 4th holiday weekend quickly approaching, the American Hotel & Lodging Foundation (AHLA Foundation) is doubling its investment and expanding its nationwide ad campaign to more than a dozen markets this month.
TVNZ ad campaign offers a lesson in the perils of streaming
Created by Dentsu Creative, and directed by Sweetshop’s Damien Shatford, the enjoyably silly campaign shows just what it can ‘cost you’ if you get too hooked on streaming TV.
“The work was built off a strategic proposition that encouraged Kiwis to ‘get their fix’ of quality content on TVNZ+,” says Stevie Weber, executive director, strategy at Dentsu Creative.
U.S. Chamber of Commerce Launches Campaign to Rein In Out-of-Control CFPB Director Rohit Chopra | ...
Washington, D.C. – The U.S. Chamber of Commerce today launched an extensive campaign to expose and defeat Consumer Finance Protection Bureau (CFPB) Director Rohit Chopra's ideologically driven agenda to radically change the nature of America's financial services industry.
In various speeches, Director Chopra has outlined extreme and inaccurate views around the state of our financial system regulations. He has:
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