The best marketing strategies evolve and grow with the consumer. In this series, we focus on Relationship Marketing and how to get started with a marketing strategy that matures as a consumer's relationship with a brand changes.
Whether you're looking at it from the marketer's or the customer's perspective, it's simple: ask, receive, give, repeat. Marketers want your information. Customers want personalized experiences, and marketers need personal information to deliver that.
How to Survey Your Customers to Understand What They Really Want
Do you know what your customer wants? Most entrepreneurs would say yes. But I have bad news: Most of them are wrong .
Here's the problem: When businesses interact with their customers, they're often just confirming the things they already know (or think they know). It's like learning a love interest's favorite color — maybe that's useful in some way, but it hardly tells you about your true compatibility.
AG Healey Launches New Education Campaign for Customers Seeking Help With This Summer's Record ...
BOSTON — With electricity rates set to soar to record high prices this summer, Attorney General Maura Healey today launched a campaign to educate customers across the state about the programs available to help them reduce their energy usage and lower their bills.
Google and the Internet Archive are the first customers to gain commercial access to Wikipedia ...
Google is going to start paying for its use of Wikipedia information to help power its knowledge panels in Google Search.
For years, Google has used information from Wikipedia to offer web searchers quick answers and basic facts through the use of what it called knowledge panels, first introduced in 2012.
Customers Are Comfy Not Using Passwords | PYMNTS.com
NEW PYMNTS DATA: HOW UTILITIES AND CONSUMER FINANCE COMPANIES CAN ENHANCE THE BILL PAYMENTS EXPERIENCE
About: More than half of utilities and consumer finance companies have the capability to process all monthly bill payments digitally. The kicker? Just 12% of them do.
CenterPoint Energy advises customers of impersonation scams
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Shreveport, LA (KPLC) - CenterPoint Energy is alerting customers of reported increases in door-to-door, phone call and text message scams.
The company said they have received reports of individuals acting as employees requesting to check electric meters at customers' homes and spoofing company phone numbers to threaten service disconnection.
OpenSolar and Plenti Launch 0% Interest Finance for Australian Solar Customers | Business Wire
Building on their existing collaboration, the two companies have introduced their latest product offering to enable solar installers to convert even more leads to sales.
"At OpenSolar, we enable Aussie solar installers to present super compelling solar proposals to their customers with cutting edge accuracy," said Maaike Gobel, Head of Partnerships.
I Got More Customers by Building Something They Didn't Want | Inc.com
Samsung Elec starts 3-nanometre chip production to lure new foundry customers | Reuters
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Samsung Electronics workers stand with wafers at its chip contract manufacturing facilities in Hwaseong, South Korea, in this handout image acquired by Reuters on June 30, 2022. Samsung Electronics/Handout via REUTERS
Compared with conventional 5-nanometre chips, the newly developed first-gen 3-nanometre process can reduce power consumption by up to 45%, improve performance by 23%, and reduce area by 16%, Samsung said in a statement.
Stay curious. Keep learning. Yes, you're also adorable! https://t.co/BHWT08gALW realssullivan Wed Jun 29 00:54:27 +0000 2022
Wherever we look in America, our democracy is under attack. And day after day, we keep learning just how close we c… https://t.co/u23Pvajhnv MehdiHasanShow Thu Jun 30 00:03:03 +0000 2022
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