Wednesday, July 13, 2022

6 Tips to Find Out What Your Customers Really Want

Starting a small business is not easy, but it is worth it once the rewards start. However, it can be frustrating in the beginning. Small business owners agree that the business they initially started is very different from the business they have now, but that is not a big thing.

The first step all small business owners should take is to establish the purpose of the company, the specific niche, and the target audience. Truthfully, this step can feel daunting since it is heavily research-based.

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Publisher: Atlanta Small Business Network
Date: 2022-07-13T11:01:57 00:00
Twitter: @myasbn
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Kroger Launches Boost Membership for Customers Nationwide

"As customers continue to evolve how they shop and eat, this expansion of our loyalty program offers more personalized value in groceries and fuel, alongside easier access to convenient shopping solutions, such as Delivery," said Yael Cosset, Senior Vice President and Chief Information Officer ...

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Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: The Kroger Co
Twitter: @PRNewswire
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Bloomberg - Are you a robot?
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BMW Just Made a Huge Change That Has Customers Very Angry.

As customers take to social media to express outrage, business owners can take a major lesson from this debacle.

This is a great case study in emotional intelligence, the ability to understand and mange emotions. Let's break it all down and see what companies everywhere can learn from it.

Publisher: Inc.com
Date: 2022-07-13 06:34:46
Author: Justin Bariso
Twitter: @Inc
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Customers aren't satisfied: Fewer than 35% say they're happy with brands

MarTech » Customer & Digital Experience » Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

Despite marketers' pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA.

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Publisher: MarTech
Date: 2022-07-13T15:53:33 00:00
Author: Constantine von Hoffman
Twitter: @martechismktg
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Majority of Pay-TV Customers Think They're Wasting Money on Their Subscriptions | TV Tech

That rise has likely been driven by the continued increase in cordcutting, prompting pay-TV operators to increase prices in reponse; as well as increases in broadcast and sports rights costs. 

The survey also showed that the share of Americans watching cable or satellite TV has plunged by more than 20 percentage points from 2015 to 2021, with another 4.7 million households cutting the cord in 2021 alone.

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Publisher: TVTechnology
Date: 2022-07-13T16:05:22Z
Author: Tom Butts
Twitter: @TVTechnology
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Gas customers will have to help with Uniper rescue -shareholders | Reuters

The Uniper logo is seen in front of the utility's firm headquarters in Duesseldorf, Germany, July 8, 2022. REUTERS/Wolfgang Rattay

Thomas Hechtfischer of shareholder advisory group DSW said the enormous losses must be shouldered by a wide group of stakeholders in the situation.

Publisher: Reuters
Date: 2022-07-13T12:24:14Z
Author: Tom K ckenhoff
Twitter: @Reuters
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Afterpay and Sephora Partner to Make Prestige Beauty Accessible to More Customers | Business | ...

"Convenience and flexibility are core to the promise of a seamless shopping experience at Sephora and our goal is to continue to curate and deliver the most innovative payment options for our diverse shopper base," said Carolyn Bojanowski, Senior Vice President, General Manager of eCommerce, ...

Publisher: Valdosta Daily Times
Twitter: @TheVDT
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Overnight storms in Huntsville knocked out power to 12,000 customers - al.com

Updated at 11 a.m.: Huntsville Utilities said that about 950 customers continue to be without power following a wave a strong thunderstorms that moved through north Alabama early Wednesday morning. At its peak, 12,000 customers were without power.

Publisher: al
Date: 2022-07-13T13:55:48.687Z
Author: pgattis
Twitter: @aldotcom
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Optimizing Quality Programs for Customers

CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.

With no shortage of digital channels for customers to reach an organization, it can be hard for them to know where to solve their service issues or provide feedback.

Publisher: CMSWire.com
Twitter: @CMSWire
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Check out the System Unknown artwork. Click here.



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