Saturday, July 30, 2022

Closing the Gap Between Digital Marketing Spending and Performance

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues.

Marketers know that digital marketing represents the future of their business. That's why, according to the February 2022 edition of The CMO Survey , they're happy to allocate 57% of their budgets to digital marketing activities and are planning to increase spending by another 16% in 2023.

Publisher: Harvard Business Review
Date: 2022-07-29T14:30:52Z
Twitter: @harvardbiz
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Salah Hafidi, Morocco Media Founder, Explains Leveraging Omnichannel Marketing to Increase ROI

ERFOUD, MOROCCO / ACCESSWIRE / July 29, 2022 / Morocco Media is a performance based digital marketing agency founded by Salah Eddine Hafidi, an expert in omnichannel marketing.

Explaining the omnichannel strategy approach used at Morocco Media, the founder states that personalization has been key for omnichannel marketing success and is yet to be beaten by any other marketing strategy at his agency.

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Date: 63B03B971ABD2402A395C8329467E0AC
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States reach deal over marketing, safety of generic opioids – The Journal

HARRISBURG, Pa. (AP) - A former opioid manufacturer has agreed in principle to pay up to $2.4 billion in a deal with a dozen states over its marketing and product safety practices, state attorneys general announced Friday.

The company, Allergan, is now part of AbbVie but sold its generics division Actavis, including its opioid products, to Teva Pharmaceuticals six years ago. Under the settlement, payments will be made to state and local governments, Pennsylvania Attorney General Josh Shapiro said.

Publisher: The Journal
Date: 2022-07-29
Author: AP
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Scale your email marketing with EmailWritr | TechRepublic

TechRepublic Premium content helps you solve your toughest IT issues and jump-start your career or next project.

Meta's new front-end, back-end, mobile and database development courses prepare entry-level professionals for development careers in less than eight months.

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Publisher: TechRepublic
Date: 2022-07-29T08:00:10 00:00
Twitter: @TechRepublic
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'Breaking barriers': Marketing professor Maura Scott named Rockwood Eminent Scholar - Florida ...

Florida State University marketing professor Maura Scott , a pioneer in her field and a scholarly champion of the underserved, finds herself reflecting on the legacy of Persis Rockwood — the late FSU marketing professor who established so many firsts that she might as well have trademarked the ...

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Publisher: Florida State University News
Date: 2022-07-29T14:30:37 00:00
Author: Pete Reinwald
Twitter: @floridastate
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23 Best Digital Marketing Agencies In Sydney, Australia - ReadWrite

If you're looking for a digital marketing agency in Sydney , you're in luck. There are plenty of great agencies to choose from, and each has its own strengths and specialties. So how do you choose the right one for your business?

Here are some factors you must consider when selecting the right digital marketing agency for your business.

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Publisher: ReadWrite
Date: 2022-07-28T18:09:11 00:00
Twitter: @RWW
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The Big Risks You Need to Avoid When Using Marketing Automation

Whether you're interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal.However, there are some big risks you'll need to consider and avoid while using marketing automation.

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Publisher: Entrepreneur
Author: Timothy Carter
Twitter: @Entrepreneur
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Marketing trends for July 29, 2022 | Ad Age

If you haven't bought a Choco Taco in the last five years then you have no right to complain about their demise. In fact, you ARE the problem. So go sit in a corner and think about what you've done.

Saucony appointed Kathryn Pratt chief marketing officer. She was most recently director of brand engagement and discovery programs at L.L. Bean.

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Publisher: Ad Age
Date: 2022-07-29T05:00:00-0400
Author: https www facebook com
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