Friday, July 1, 2022

Small Business Marketing: How To Safely Try New Strategies

While there is no one-size-fits-all marketing strategy, regardless of the size or scope of your small business, we’re happy to share some good news.

Especially if we look at how other SMBs craft their marketing plans and use those plans as a guidepost.

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Publisher: Search Engine Journal
Date: 2022-06-30T20:00:49 00:00
Twitter: @sejournal
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Adapt Your Digital Marketing Strategy to Post-Pandemic Consumer Behaviors - SPONSOR CONTENT FROM ...

A study by Forrester commissioned by Microsoft Advertising found that the Workday Consumer unapologetically switches among employee, personal, and consumer modes throughout the day, with 59% considering their work and personal tasks equally important during their work time. 1

Publisher: Harvard Business Review
Date: 2022-06-30T12:34:44Z
Twitter: @harvardbiz
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USDA proposed changes to Florida Citrus Marketing Order – Produce Blue Book

Date June 30, 2022 — The U.S. Department of Agriculture today announced proposed amendments to the Florida citrus marketing order.

As recommended by the Florida Citrus Administrative Committee, changes would include reducing the size and quorum requirements of the committee and revising the nomination and selection processes of committee members.

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Marketing 360® Helps Apartment Complex Increase Conversions with Organic Strategy

FORT COLLINS, Colo. , July 1, 2022 /PRNewswire/ -- Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions.

These impressive results were achieved by focusing their marketing efforts on organic traffic. They did this, first, by creating new, effective landing pages that were optimized with their best keywords and easy to navigate.

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Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Marketing 360
Twitter: @PRNewswire
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Marketing trends for July 1, 2022 | Ad Age

Pabst: There are economy packs, and then there is what Pabst is marketing—an 1,844-pack. The number is based on the beer brand’s founding year. It will sell 250 of the packs at stores, which according to one tweet go for $849.99 a piece, or $2.17 per can.

Lies and misinformation spread around the world at the touch of a button.

We can all do our part to stop the spread:

On #SocialMediaDay I encourage you to pause & take time to verify facts before you share something online. pic.twitter.com/c5bdR0x15U

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Publisher: Ad Age
Date: 2022-07-01T05:00:00-0400
Author: https www facebook com
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Best free ways to learn digital marketing for small business owners

You can have the best product in the world, but that won't mean anything if you don't know how to market your business. To attract customers to your site, you must arm yourself with marketing strategies. Luckily, there are tons of free ways to learn digital marketing.

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Publisher: Komando.com
Date: 2022-06-30T12:00:00 00:00
Twitter: @kimkomando
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Community-Based Marketing in Self-Storage | Inside Self-Storage

Are you wondering what community-based marketing is and if your self-storage company should invest in this strategy? Then you're in the right place!

Community marketing is an organic opportunity to build more meaningful, long-term relationships with your prospective and current tenants. Despite the digital transformations we're all experiencing, consumers still want to feel recognized, valued and important.

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Publisher: Inside Self-Storage
Date: 2022-06-30T00:46:29 00:00
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Response: UK Government to Ask Companies to Cut Marketing

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade , Marriott , Alo Yoga , Campbell's , Uncommon James and more. Book now .

"The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts.

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Date: 2022-07-01T02:30:00-04:00
Twitter: @adweek
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Getting started with the Agile Marketing Navigator: Building a Marketing Backlog

MarTech » Agile Marketing » Getting started with the Agile Marketing Navigator: Building a Marketing Backlog

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing .

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Publisher: MarTech
Date: 2022-06-30T15:37:05 00:00
Author: https www facebook com agilifytraining
Twitter: @martechismktg
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Enero Accelerates Hotwire’s Digital Marketing Transformation Capabilities into Global ...

Enero Accelerates Hotwire’s Digital Marketing Transformation Capabilities into Global Offering with Two Major Acquisitions in USA and APAC. Featuring Anol Bhattacharya, CEO of GetIT, Heather Kernahan, Global CEO of Hotwire, Brent Scrimshaw, CEO of Enero Group and Matt Quirie, CEO of ROI DNA.

Date: 2022-06-30
Twitter: @businesswire
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Check out the System Unknown artwork. Click here.



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