This is the third acquisition by 919 Marketing to boldly expand its roster of technology-focused marketing services to become the full-service marketing leader for emerging and mature franchise brands and non-profit companies.
"I am thrilled to join 919 Marketing and combine our resources to help our clients reach their growth goals," says Jacobs. "We've worked together on mutual clients in the past and I've always admired 919's genuine and passionate team members, committed to quality and data-driven solutions.
Humanized Marketing Is The Secret To Your Marketing Success
One way businesses can stand out from the competition is by shifting their marketing mindset from personalized marketing to humanized marketing.
Consumers care more about their experience when interacting with a brand than ever before. Humanized marketing demonstrates to existing and potential customers that your company cares and will go to great lengths to provide solutions and support for them.
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS - HBS Working Knowledge
Created by a Korean management company, BTS found itself improbably shattering records held by Justin Bieber and The Jackson 5, and amassing 100 million fans.
In a recent case study, " BTS and ARMY ," Harvard Business School associate professor Doug Chung and research associate Kay Koo show how BTS marshalled its legions of devoted fans—known as the ARMY (Adorable Representative M.C.
RGC to conduct vital responsible marketing and advertising research
Independent research funding from Flutter Entertainment set to support first-of-its-kind baseline research to inform global marketing and advertising standards in gambling for Operators and Regulators.
"Through this research, we not only have the ability to affect necessary changes to our marketing and advertising standards here in Ontario , but also the ability to make great impacts to the harm minimization efforts of jurisdictions all around the world," said Shelley White , CEO, RGC.
In Business: St. Cloud Area Chamber names new marketing director
Emily Bertram has moved into the role of director of marketing and communications for the St. Cloud Area Chamber of Commerce.
Bertram was the marketing manager for Visit Greater St. Cloud for six years before moving into this new role. During her time there, she won a Midwest Travel Network award for the best social media destination campaign.
Aprimo Named a Leader in Marketing Research Management by Independent Research Firm | Business Wire
As marketing teams adjust to the new realities of a decentralized workforce and a climate of budget uncertainty, organizations are under increasing pressure to efficiently scale content for campaigns and digital transformation initiatives.
Aprimo's robust MRM solutions - which include digital asset management (DAM), work management, and marketing budgeting capabilities in a unified platform – enable content personalization at scale, deeper insights from creative operations and content performance to inform strategy, and seamless ...
Integrate Publishes Precision Demand Marketing Book
Integrate, the leader in Precision Demand Marketing (PDM) announced at B2B Sales & Marketing Exchange (B2BSMX), the launch of its new book, Precision Demand Marketing: Achieving the Promise of Predictable Pipeline, authored by Integrate co-founder and CEO, Jeremy Bloom and Integrate CMO, Deb ...
Judith Anne Garretson Folse Joins Walton as Department of Marketing Chair | University of Arkansas
While Northwest Arkansas battles higher temperatures than it has seen in years, Judith Anne Garretson Folse and her husband, Joey, along with their miniature dachshund, Miss Sherlock, are getting settled in Fayetteville after a hiatus of 20 plus years.
"I could never drink a cup of coffee outside of a morning in Baton Rouge during the summer," Folse said.
Army of the Alien Monkeys
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