Klick boosts marketing services, adds social media unit
Sales, Marketing, Or Viral: Which Is Right for Your Product? | Inc.com
One of the most complex decisions any business needs to make is understanding how much they need to pay to acquire new customers .
The general rule is that you can spend more -- as a percentage of your sales price -- to acquire a recurring revenue customer than someone who is a one-off. But how much should you spend? And just as importantly, when is it appropriate to involve your sales and marketing team?
Retailers dedicate more dollars to digital marketing
44% of respondents said they're dedicating more than 50% of their overall marketing budgets this year to digital advertising. That's up from 33% who said they invested more than 50% of their overall marketing budgets last year.
Meanwhile, the percentage of those who said they plan to dedicate 11% to 50% of their budgets to digital advertising was about the same (32% this year versus 34% last year).
What the Future May Hold for Account-Based Marketing
What should marketers expect after the novelty of ABM and ABX wears off and the industry evolves again?
Is it account-based experience (ABX), which is already catching on fast? Or could it be a yet-to-be-defined ABM 2.0? Or perhaps it'll be a newbie, like account-based strategy (ABS), that picks up steam? Okay, just kidding on that one.
South Carolina partners with sports marketing agency to become first major college program with ...
South Carolina is becoming the first major college athletic department to partner with a sports marketing agency to establish an in-house name, image and likeness firm, where Gamecocks athletes will have free access to deal facilitation, content generation and branding services.
How Privacy-Safe Health Data Will Transform Digital Marketing in Pharma - DTC Perspectives
The last decade saw an explosion of health data from sources including the digitization of health records, genomics, wearables, insurance claims, and more – which by some estimates now represents about 30% of the world's data volume .
Digital marketing in pharma seems like a prime candidate for this type of innovation. For example, what if we could glean broad, population-level insights to deliver relevant information exactly when patients need it?
Purpose marketing trends for August 2022 | Ad Age
As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, which advises companies and organizations on how to turn ...
Portfolio Marketing Must Act As A Compass Through Shifting Seas In 2023
Sailors approach the end of summer with relief and caution. As the days grow shorter, the high season draws to a close, leaving time to make delayed repairs and improvements but also signaling the approach of hurricane season.
As businesses prepare for 2023, the forecast is unusually uncertain. Global conflict and supply-side inflation threaten recession, even as many sectors thrive and employment remains high.
Bulletproof backpack marketing for back-to-school season | Ad Age
A Safe Pack bulletproof insert for children's backpacks that protects against semi-automatic rifle rounds used in school shootings
“It’s exponentially much busier this year—after Uvalde, it was like a slot machine the orders came in so fast,” said Carrie Gaines, who founded St. Augustine, Florida-based bulletproof insert seller A Safe Pack four years ago.
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