Brown Marketing Strategies, a San Diego-based marketing and advertising agency founded by Shannon Brown on Aug. 7, 2007, has been rebranded as Centric .
Brown said the agency's new name relates to the definition of "centric," which is "in or at the center of." The agency's slogan is "Marketing Centered on You."
15 Ways to Wreck a Marketing Career - Trade Only Today
For 24 years, I’ve written this column for Soundings Trade Only . The exercise has made me a better marketer and kept me on top of my game.
By design, my column is usually focused on delivering a mix of the latest emerging news and trends, platforms and technologies; providing insights and commentary regarding industry marketing initiatives; and often sharing key strategies that ensure marketing success.
How To Adapt Your Marketing To Attract Consumers In Troubled Economic Times
If the predicted upcoming recession becomes our reality, then yes, it will be unlike previous ones—because all recessions are. Even as different as conditions may be this time around, however, businesses will not be navigating unchartered waters.
But the marketing budget savers and slashers are missing out on a big opportunity. For the double-downers, the right marketing strategy and message can allow them to attract consumers like a beacon in troubled economic times.
101 Sales, Marketing & Agency Management Ideas
Airbnb Boosts Marketing Advantage Over Rivals in 2nd Quarter
Booking Holdings and Expedia are changing their marketing strategies, a healthy development. Meanwhile, Airbnb widened its marketing edge.
If one hadn’t become so accustomed to it over the last few years, then Airbnb’s sales and marketing advantage over its major rivals would be stunning. Then again, Airbnb widened that gap in the second quarter.
The New Economy Monetizes Consumer Impatience With Social Retail Marketing
Social Retail Marketing™ (SRM™) suggests that consumers shouldn't have to stop what they're doing to ... [+] shop.
Consumers tire of apps cluttering their phones and don't want to hunt down merchandise in a mall or in an online retailer. Consumer won't spend hours on Amazon, but they will spend hours on Facebook, YouTube, Instagram, and other social media networks.
U.S. Airlines Face Steep Marketing Challenge After Epic Nightmare Summer
You don't wan't airlines to apologize. You want airlines to get better. There's the starting point in how to message to your customers going forward.
More than a decade ago, Domino’s Pizza realized it had a problem: Its customers thought its products were disgusting. Rather than ignoring it, the company’s new CEO went on an apology tour that became the catalyst for a major turnaround.
BitSight Appoints Catherine Harrell as Chief Marketing Officer
"Catherine brings a wealth of knowledge, experience and a proven track record of results, and will help shape the company as we continue our accelerated growth," said Stephen Harvey , CEO, BitSight.
Harrell brings two-plus decades of extensive experience in strategic marketing in the high-tech software industry, with the last 10 years being at the executive level. In her role as CMO, Harrell will drive strategy and execution across all of BitSight's marketing functions and teams.
Omnicom Group launches in-game advertising, influencer marketing unit | Ad Age Agency News
The practice will be headed by Andrew Robinson Jr., group director, gaming at The Marketing Arm; Maria D'Amato, an executive creative director at GSD&M; and Dave Kersey, GSD&M’s chief media officer.
Responsibilities will be divided between the two agencies according to strength, D'Amato said.
Alex Mann Joins LANDED As Head of Marketing and Growth
Alex brings over a decade of marketing, business development, and technology experience to his role at LANDED. Previously he was the first growth/marketing hire at Capchase, starting as Director of Growth, leading marketing and growth from seed to Series B and building out the whole operation.
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