According to an annual Content Marketing Survey conducted by the Content Marketing Institute, creating brand awareness is the top goal brands achieve through content marketing. This is followed closely by building credibility/trust and educating their audience.
By incorporating some simple tips and tricks when it comes to content, you can get in front of audiences in a fresh way and drive awareness to new heights.
How To Get More Budget To Try New Marketing Channels
How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics?
Pitch and follow the proven strategies and case studies of hundreds of other small to medium-sized businesses (SMBs).
Hawke AI: A Digital Marketing Tool That Optimizes Performance Metrics
Marketing isn’t an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are a lot of areas to consider.
Of course, not every business has the budget for a full-time C-suite position to manage larger marketing spending and planning. That’s why so many companies have turned to fractional CMOs such as Hawke Media in recent years.
Pipedrive Adds New Automated Solutions to Its Marketing Campaign Management Suite to Empower ...
"As businesses continue to shift to digital-first interactions with customers, automated solutions stand as key to optimizing marketing and sales strategies.
Rivery Recognized as One to Watch in Snowflake's Modern Marketing Data Stack Report
Rivery enables joint customers to build end-to-end data solutions turning Snowflake's Data Cloud into your most powerful marketing engine.
Snowflake's data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers.
Essay: Don’t fall for the signs. Vector Marketing exploits student workers.
Headlining the posters, you’ll find the name Vector Marketing, a sales company that promotes cutlery.
It often felt like Vector Marketing cared more about saving money and resources than spending time on preparing me for my job. I expected to gain experience in sales but ended up just feeling overwhelmed and didn’t learn anything substantial about marketing.
Regie secures $10M to generate marketing copy using AI • TechCrunch
Regie.ai , a startup using OpenAI’s GPT-3 text-generating system to create sales and marketing content for brands, today announced that it raised $10 million in Series A funding led by Scale Venture Partners with participation from Foundation Capital, South Park Commons, Day One Ventures ...
How to Formulate a More Effective Approach to TikTok Marketing [Infographic] | Social Media Today
With the app projected to reach 1.5 billion users this year , and continuing to occupy more and more of people's time , it's worth considering how it could be used to amplify your brand messaging, with both organic and paid approaches that could help to get you in front of more of your ...
TikTok has published a new guide to provide more insights into effective brand strategy, which provides a range of prompts to help you nail down your platform approach.
Instagram Shares New Tips on How to Use Instagram Reels for Marketing | Social Media Today
This could be a big help if you're looking to incorporate Reels into your Instagram strategy this holiday shopping season.
And there's a heap of helpful pointers and notes here – first off, Instagram provides an overview of why you should consider Reels, and the key strengths of the format.
Three Turkish state banks — Vakıfbank, Halkbank and Ziraatbank — have halted the use of a Russian payment system af… https://t.co/zqBCA69KGv laurapitel (from Ankara, Türkiye) Tue Sep 27 21:05:40 +0000 2022
I wish I were a comedian! The content from the Covid rules would have given me YEARS of material…..you'll die if y… https://t.co/ex2tP4RECA emmakennytv (from Manchester / London) Wed Sep 28 19:43:53 +0000 2022
Turkish state banks halt use of Russian payment system https://t.co/od3FjHvOtP FT (from London) Wed Sep 28 10:38:47 +0000 2022
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