Search Engine Land » Channel » Commerce » Top 5 data feed errors that can sabotage your ecommerce campaigns
Interestingly, when excluding those out-of-stock items from a Google search campaign, advertisers typically see a 181% ROAS increase.
Juul Labs agrees to pay $440 million settlement after ad campaign targets teens
Ransomware Campaigns Linked to Iranian Govt's DEV-0270 Hackers - Infosecurity Magazine
The threat actor, widely considered a sub–group of Iranian actor PHOSPHORUS , conducts various malicious network operations on behalf of the Iranian government, according to a new write–up by Microsoft.
However, judging from the threat actor’s geographic and sectoral targeting (which often lacked a strategic value for the regime), Microsoft also speculated that some of DEV–0270’s attacks might be a form of moonlighting for personal or company–specific revenue generation.
Brazil's Bolsonaro campaigns on Independence Day
Brazil's President, Jair Bolsonaro, has used the country's Independence Day to campaign for his re-election in next month's presidential vote.
He then travelled to Rio de Janeiro, where he flew over tens of thousands of people on Copacabana beach.
'Trumpism.' 'Radical.': Rhetoric ramps up in Mass. governor's race.
As they elect their next governor this November, Massachusetts voters have a choice between a candidate on the left pushing "radical" legislation or one who will open the door to "Trumpism" in state government.
"They'll bring Trumpism to Massachusetts — and they both already said they'll support Donald Trump in 2024," she added. "I don't know about you, but I am tired of the anger, the vitriol, the division. That's not who we are. That's not what Massachusetts is all about."
ANA Campaigns Against ... Releases Industry Guidelines To Prevent It ...
Four years after members of the Association of National Advertisers (ANA) named “brand purpose” their word of the year (for 2018), the association this morning released guidelines for brand marketers to avoid so-called “purpose-washing.”
The ANA did not explain the timing of the release, or whether the prevalence of purpose-washing has been increasing, but said the new guidelines were developed by its Center for Brand Purpose – in collaboration with senior marketers, agency executives, educations and other “purpose ...
DeepIntent Launches Patient Planner, Revolutionizing How Patient Audiences and Campaigns are ...
Latest Innovation Solves Pharma Brands' and Agencies' Long-standing Need for Transparent, Data-driven DTC Audience Creation and Campaign Planning
Patient Planner is the only tool that unifies medical and pharmacy claims within a healthcare demand side platform (DSP) for on-demand patient audience creation and real-time campaign planning.
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