Monday, October 3, 2022

Lime's new ad campaign puts efficiency on par with sustainability - Digiday

When it comes to getting around a city, each one has its own conveniences and obstacles, and Lime — an electric scooter and bike startup — wants to tap into what makes residents tick.

A new campaign — which is rolling out this week in Berlin, San Francisco and Washington, D.C. — includes digital billboards and Spotify ads that aim to capitalize on unpredictable commuting moments.

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Publisher: Digiday
Date: 2022-10-03T04:01:00 00:00
Author: Marty Swant
Twitter: @digiday
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Noise launches new ad campaign starring brand ambassador Rishabh Pant | SportsMint Media

The advertisement seeks to recognize the brand's governance in the smartwatch space for eight quarters in a row.

Gaurav Khatri, Co-Founder, Noise , said, "We are a consumer-centric brand and this campaign is an effort towards celebrating our milestone with the millions of consumers whose constant support inspired us to achieve and uphold our leadership position.

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Publisher: SportsMint Media
Date: 2022-10-03T11:30:00 00:00
Twitter: @sportsmint
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Genshin Impact player stories featured in new doc, ad campaign

The heart-warming route the developers have taken for the documentary focuses on the players' cherished moments, experiences, and gestures through the game.

HoYoverse said in a press release that the game would continue to "meet fans and players from all over the world", using unique events to "honour the friendships and bonds forged with the Genshin Impact community".

Twitter: @yahooNewsUK
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NIC Honestly Natural Ice Cream launches #UpvasFriendly ad campaign

The ad talks about NIC Honestly Natural Ice Cream's #UpvaasFriendly ice cream flavours made up of 100% natural ingredients like pure milk, fruits, and dry fruits to make your fast.

NIC Honestly Natural Ice Cream, the fastest-growing ice cream brand in India, has captivated consumer hearts with a Navratri ad film that is streaming on YouTube. The ad film has achieved 5.2 million views and over 1 crore impressions.

Publisher: afaqs!
Twitter: @afaqs!
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Manchester-based Lunio nabs €15 million to enhance ad campaign security | EU-Startups

For any marketing team, having accurate data is a fundamental part of analyzing and designing campaigns – especially when it comes to advertising.

At the moment, marketing teams are being hit with a big challenge to overcome- bots and invalid traffic across digital advertising. It’s on the increase and draining marketing budgets.

Publisher: EU-Startups
Date: 2022-09-29T10:36:43 00:00
Author: Patricia Allen
Twitter: @EU_Startups
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Alia Bhatt to feature in Mandarin Oriental Hotel's global fan ad campaign | Mint

Famous for her epic roles in Hindi films, Alia Bhatt recently secured a place in Netflix's Global Top 10 films as well as the lead role in a major international Hollywood production, Heart of Stone, which will launch in 2023.

Publisher: mint
Date: 2022-10-03T14:11:58 05:30
Author: _____
Twitter: @mint
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ACKO unveils new ad campaign featuring Ravichandran Ashwin | SportsMint Media

The Indian general insurance company, ACKO , has unveiled its latest advertisement featuring Indian off-spinner, Ravichandran Ashwin . The campaign is mainly for the Chennai market, with the value proposition ‘Welcome Change.’

When purchasing a car, the insurance premiums can be exorbitant. Customers, however, hardly ever give importance to insurance because it is grouped with other costs and charges. This is because individuals are more concerned with the new car than the insurance.

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Publisher: SportsMint Media
Date: 2022-10-01T13:30:00 00:00
Twitter: @sportsmint
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After Zomato, Blinkit's having 'apna time aayega' moment—with Bollywood songs ad ...

What also works about these ads is that they don't add anything to the product they're selling or make false promises.

Other ads also mostly relied on puns: ' Apna lime aayega ' advertises lemons, while ' Chakna mereya mereya ' promotes Lays.

Also read: Everest's Chhole Masala ad reminder of 2000s' commercials. Same league as Feviquick, Havells

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Publisher: ThePrint
Date: 2022-10-02T02:30:31 00:00
Author: Shubhangi Misra
Twitter: @ThePrintIndia
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Olivia Cooke's Savage X Fenty ad campaign makes Rhaenyra Targaryen fans consider switching ...

House of the Dragon fans love the cast of the show and they keep giving the fans more reasons to love them. The latest example comes in the form of a photoshoot involving Olivia Cooke, who plays the adult version of Alicent Hightower in House of the Dragon.

Here is the full ad. (Warning! The content of the ad is a little sensitive, and may not be appropriate for all ages. )

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Publisher: Wiki of Thrones
Date: 2022-10-01T23:20:14 00:00
Author: Team WikiOfThrones
Twitter: @WikiOfThrones
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